Generate high-quality press releases with 1-click. Edit and customize your press releases to fit your brand voice.
Distribute your press releases across our network of authoritative news sites. Our press release syndication can last up to six months!
With our AI-powered press release platform, you can increase the benefits of your press releases, leading to more visibility and site traffic.
Backlinks
Indexed Domains
Keywords
Countries
Distributing press releases in OTTO can be an effective strategy for increasing online visibility and organic traffic. Our dynamic publishing option creates unique versions of your press release for each syndication partner in our network. This unique approach maximizes the SEO benefits of your press releases, like more readership, more backlinks, and more website traffic.
Perfect for
Solo marketers, freelancers, and 1-person agency teams
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Perfect for
Scaling agencies and mid-sized businesses managing multiple sites or clients
Everything in Starter, plus more projects, higher quotas, LLM visibility tracking, and Smart Ads automation.
Perfect for
High-volume agencies and advanced SEO teams ready to scale fast
Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.
Perfect for
Agencies managing large client portfolios with unlimited scale and white-label capabilities
Everything in Pro, plus unlimited projects, unlimited sites, unlimited keywords, white-label reporting & client dashboards, priority support, and maximum quotas.
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.
Everything in Pro, plus unlimited usage, white-label reporting, client dashboards, priority support, and max quotas.
Detailed feature breakdown organized by category for easy comparison
$99 / mo
$199 / mo
$399 / mo
$999 / mo
AI-powered search intelligence assistant
Build and manage websites with integrated SEO tools
Get new pages indexed on Google faster
Get new pages indexed on Bing instantly
Create high-authority cloud stack link networks
AI-powered SEO projects with automated on-page optimization
Keywords you can target across projects
Number of team members who can access the platform
Number of Site Explorer projects you can manage.
Number of Google Search Console projects you can connect and manage.
Number of top-performing keywords retrieved from Google Search Console.
Number of top pages retrieved from Google Search Console.
How far back you can view historical Google Search Console data.
Number of site explorer reports available per month.
AI-powered SEO projects with automated on-page optimization
Monthly credits for AI-powered SEO tasks (Top up available)
The total number of content pages you can create.
Your monthly quota for AI-generated articles.
Get AI-generated content strategies and topic ideas.
Create fast, standard AI content for your projects.
Number of on-page SEO audits
Keywords you can target across projects
Publish content directly to your CMS platforms.
Instantly publish articles to your connected CMS.
Generate a full topical map to improve SEO and rankings.
Plan and schedule your upcoming content in one place.
Use our advanced AI agent for in-depth blog article creation.
Analyze your website's content structure to boost authority.
Automate publishing times for your content.
Enhance content quality with AI-powered refinements.
Scholarly content analysis calculations for semantic optimization
Track brand visibility across AI models
Total user generated queries across all LLM projects
How often visibility data is updated
Supported AI models for tracking
Number of Google Business Profile projects you can manage.
Number of local heatmap pins tracked per month.
Track citation quality.
Centralize social accounts and automatically share GBP posts.
Plan, schedule, and auto-publish posts easily.
Audit your GBP to identify wins, gaps, and growth opportunities.
Number of site audit projects you can run.
Number of pages audited per site.
Total pages crawled each month across all sites.
Number of PageSpeed analysis requests available per month.
Ensures accurate auditing of modern, dynamic websites by executing JavaScript just like a search engine bot. For your convenience, this is automatically enabled for all OTTO project audits across all plans.
Gain real-time transparency into your site audit with a live data stream. Monitor the crawler’s progress as it happens and see the immediate HTTP status of every page being processed.
Optimize your crawl budget and SEO authority. Identifies low-value or “thin” content and provides actionable recommendations to remove (prune) underperforming pages or enrich them for better rankings.
Get instant email alerts for technical issues found on your domain. Automated detection and prioritized fix recommendations help protect your rankings in real time.
Sync Google Search Console and GA4 data directly into your audit. Prioritize SEO fixes based on real-world performance, including clicks, sessions, and user engagement.
Number of rank tracking projects.
Number of keyword data refreshes for monitoring SEO performance.
View Google Ads performance data in reports.
Create high performing campaigns instantly with AI optimized keyword and structure strategies.
AI removes irrelevant search terms to reduce wasted spend and improve efficiency.
View all your campaigns, metrics, insights, and optimization opportunities in one place.
Generate conversion optimized landing pages automatically for your ads.
Distribute press releases to major news outlets and media sites.
+ 100s of other channels
+ 100s of other channels
+ 100s of other channels
+ 100s of other channels
Number of PR outreach campaigns per month
Quality and authority score calculations for ChatGPT citations.
Full access to Cloud Stacks feature for authority building.
Full access to URL indexing feature
Access to the LinkLaboratory link exchange platform
Access to WILDFIRE viral content distribution
1 HDC = $1; used for PRs, Cloud Stacks, Publisher Exchange. Updated monthly.
Used to submit URLs through our two-layer indexer system
Number of unique referring domains tracked
Number of competitor sites you can compare per project
Number of backlink tracking projects you can manage
Maximum number of backlinks analyzed across projects
Analyze backlink gaps between your site and competitors
Number of keyword searches you can perform
Number of keyword searches available per week
Number of competitor keyword gaps you can analyze
Number of URLs you can analyze in bulk for keyword overlap
Analyze keyword gaps between your site and competitors
Number of outreach emails you can send per month
Number of active outreach campaigns you can run
Number of email accounts you can connect for outreach
Access to Search Atlas Chrome Extension
Number of daily domain authority checks available
Create unlimited custom reports
All platform integrations available
Custom logo, colors, and domain
Personalized client login portal
White-labeled reporting
Dedicated support team
Unlimited client accounts
Role-based permissions
Exclusive training and updates
Built for large organizations with complex SEO needs and big growth goals. Get personalized onboarding, dedicated support, and full-feature access tailored to your setup.
Supercharge your Search Atlas plan with OTTO’s scalable AI marketing activations for multi-site growth.
OTTO SEO by Search Atlas is an AI agent that runs your full search strategy in real time—technical fixes, on-page updates, content, link building, press releases, digital PR, and local SEO.
It analyzes your site and competitors using data from Google Analytics, Search Console, and Google Business Profile to guide every optimization.
You stay in control—deploy automations or approve changes individually, customize AI usage, and keep all edits even after cancellation.
With unique versions of your press release on every syndication partner, Google is more likely to index multiple versions of your content.
Include backlinks in your press release to get more link equity sent back to your client’s domain. Plus, more referral traffic!
Our press release generator lets you include inline images and video, leading to better user engagement.
Include the Google Map Pack listing of your local clients’ businesses to see drastic improvements in local SEO rankings.
Our press releases last up to 6 months (rather than 30 days). Meaning long-lasting benefits from your press release strategy.
Use your press release credits on the distribution channels that matter most to your clients or business. Publish a single article or use our Dynamic Press Release feature to create unique versions of your press release for each syndication partner. With this level of flexibility, you can create PR campaigns that meet your unique SEO goals and create a scalable service for your agency.
Writing press releases traditionally takes time and resources. But OTTO’s press release generator can do the work of an entire PR team, all in a few clicks. If you’re an agency that wants to expand your services, or deliver better results from SEO, adding press releases to your strategy can lead to huge results without breaking the bank.
Before using the press release generator, you’ll need to add the OTTO pixel to your website header. Then, select your OTTO project in your Search Atlas dashboard. Locate the “Authority Building,” tab. Then, choose “Press Release Distribution,” from the left-side menu. To create a new press release, click “+ Add Press release” in the top right corner of the window.
Complete the parameters for your press release, including target keyword, target URL, and any specific writing instructions. Then, complete the Knowledge Graph with your business information to improve the AI output of your press release. This includes business information, links to social profiles, author names, images and videos. Once complete, click “Continue.”
It may take a few moments for your press release to generate. Once ready, you will have the opportunity to review your press release and make changes. To view the content, click “View Content.”
Your AI-generated press release will appear in a new tab. Make sure to review it for accuracy and readability. Confirm that the links back to your website are correct, and make any desired changes using the content editor. You can also upload images to your press release using the “Choose file,” button. Once complete, click “Save and go to next step,” to move on to distribution.
You will need to acknowledge that you have reviewed the press release before moving forward with distribution. Check the box to accept the content. Then, click “Continue.”
Select the category of your website using then dropdown menu. Then, check the boxes next to the distribution channels where you want to publish your press release. Make sure to review the credits required for each channel. Then, select whether you want to publish a single version of your press release, or use our Dyanamic Press Release feature. This feature will publish a unique version of your press release with each channel, increasing the SEO visibility of your content. When ready, click “Publish to X channels.”
Track the publication status of your press releases across each distribution channel selected. Once published, a link to your press release will populate in the “Publication” column. Click “View,” to see your press release. If your press release is rejected, you can improve the content and resubmit using the “Edit” and ‘Submit,” links. To create a report of your success, click “Export all PR Hits,” to share with your agency clients.
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