Audit the content quality of your clients’ web pages and get immediate feedback for improvement.
See how your web pages measure up to top-ranking content with our proprietary content scoring system.
Check the meta tag and page performance metrics for any page and see what issues impact crawling and indexing.
See who your competitors are and evaluate their website authority and content quality at a glance.
Add the suggested terms, links, structural elements, and tags to improve your content score and organic ranking potential.
Send your page over to the SEO Content Assistant to immediately start improving your content score.
Backlinks
Indexed Domains
Keywords
Countries
Review the top-ranking content for your target keywords. Easily compare your web page’s content score, technical score, domain rating, linking domains, and more against top-ranking content. Get a high-level overview of what it takes to outrank your competitors in Google for the keywords that matter most to your SEO strategy.
Run an on-page audit for multiple keywords in one click. Easily toggle between the multiple audits to see which keywords your content is most optimized for. Identify where your page needs more Focus Terms and on-page optimization to improve search appearances for high-value keywords.
Perfect for
Solo marketers, freelancers, and 1-person agency teams
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Perfect for
Scaling agencies and mid-sized businesses managing multiple sites or clients
Everything in Starter, plus more projects, higher quotas, LLM visibility tracking, and Smart Ads automation.
Perfect for
High-volume agencies and advanced SEO teams ready to scale fast
Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.
Perfect for
Agencies managing large client portfolios with unlimited scale and white-label capabilities
Everything in Pro, plus unlimited projects, unlimited sites, unlimited keywords, white-label reporting & client dashboards, priority support, and maximum quotas.
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.
Everything in Pro, plus unlimited usage, white-label reporting, client dashboards, priority support, and max quotas.
Detailed feature breakdown organized by category for easy comparison
$99 / mo
$199 / mo
$399 / mo
$999 / mo
AI-powered search intelligence assistant
Build and manage websites with integrated SEO tools
Get new pages indexed on Google faster
Get new pages indexed on Bing instantly
Create high-authority cloud stack link networks
AI-powered SEO projects with automated on-page optimization
Keywords you can target across projects
Number of team members who can access the platform
Number of Site Explorer projects you can manage.
Number of Google Search Console projects you can connect and manage.
Number of top-performing keywords retrieved from Google Search Console.
Number of top pages retrieved from Google Search Console.
How far back you can view historical Google Search Console data.
Number of site explorer reports available per month.
AI-powered SEO projects with automated on-page optimization
Monthly credits for AI-powered SEO tasks (Top up available)
The total number of content pages you can create.
Your monthly quota for AI-generated articles.
Get AI-generated content strategies and topic ideas.
Create fast, standard AI content for your projects.
Number of on-page SEO audits
Keywords you can target across projects
Publish content directly to your CMS platforms.
Instantly publish articles to your connected CMS.
Generate a full topical map to improve SEO and rankings.
Plan and schedule your upcoming content in one place.
Use our advanced AI agent for in-depth blog article creation.
Analyze your website's content structure to boost authority.
Automate publishing times for your content.
Enhance content quality with AI-powered refinements.
Scholarly content analysis calculations for semantic optimization
Track brand visibility across AI models
Total user generated queries across all LLM projects
How often visibility data is updated
Supported AI models for tracking
Number of Google Business Profile projects you can manage.
Number of local heatmap pins tracked per month.
Track citation quality.
Centralize social accounts and automatically share GBP posts.
Plan, schedule, and auto-publish posts easily.
Audit your GBP to identify wins, gaps, and growth opportunities.
Number of site audit projects you can run.
Number of pages audited per site.
Total pages crawled each month across all sites.
Number of PageSpeed analysis requests available per month.
Ensures accurate auditing of modern, dynamic websites by executing JavaScript just like a search engine bot. For your convenience, this is automatically enabled for all OTTO project audits across all plans.
Gain real-time transparency into your site audit with a live data stream. Monitor the crawler’s progress as it happens and see the immediate HTTP status of every page being processed.
Optimize your crawl budget and SEO authority. Identifies low-value or “thin” content and provides actionable recommendations to remove (prune) underperforming pages or enrich them for better rankings.
Get instant email alerts for technical issues found on your domain. Automated detection and prioritized fix recommendations help protect your rankings in real time.
Sync Google Search Console and GA4 data directly into your audit. Prioritize SEO fixes based on real-world performance, including clicks, sessions, and user engagement.
Number of rank tracking projects.
Number of keyword data refreshes for monitoring SEO performance.
View Google Ads performance data in reports.
Create high performing campaigns instantly with AI optimized keyword and structure strategies.
AI removes irrelevant search terms to reduce wasted spend and improve efficiency.
View all your campaigns, metrics, insights, and optimization opportunities in one place.
Generate conversion optimized landing pages automatically for your ads.
Distribute press releases to major news outlets and media sites.
+ 100s of other channels
+ 100s of other channels
+ 100s of other channels
+ 100s of other channels
Number of PR outreach campaigns per month
Quality and authority score calculations for ChatGPT citations.
Full access to Cloud Stacks feature for authority building.
Full access to URL indexing feature
Access to the LinkLaboratory link exchange platform
Access to WILDFIRE viral content distribution
1 HDC = $1; used for PRs, Cloud Stacks, Publisher Exchange. Updated monthly.
Used to submit URLs through our two-layer indexer system
Number of unique referring domains tracked
Number of competitor sites you can compare per project
Number of backlink tracking projects you can manage
Maximum number of backlinks analyzed across projects
Analyze backlink gaps between your site and competitors
Number of keyword searches you can perform
Number of keyword searches available per week
Number of competitor keyword gaps you can analyze
Number of URLs you can analyze in bulk for keyword overlap
Analyze keyword gaps between your site and competitors
Number of outreach emails you can send per month
Number of active outreach campaigns you can run
Number of email accounts you can connect for outreach
Access to Search Atlas Chrome Extension
Number of daily domain authority checks available
Create unlimited custom reports
All platform integrations available
Custom logo, colors, and domain
Personalized client login portal
White-labeled reporting
Dedicated support team
Unlimited client accounts
Role-based permissions
Exclusive training and updates
Built for large organizations with complex SEO needs and big growth goals. Get personalized onboarding, dedicated support, and full-feature access tailored to your setup.
Supercharge your Search Atlas plan with OTTO’s scalable AI marketing activations for multi-site growth.
OTTO SEO by Search Atlas is an AI agent that runs your full search strategy in real time—technical fixes, on-page updates, content, link building, press releases, digital PR, and local SEO.
It analyzes your site and competitors using data from Google Analytics, Search Console, and Google Business Profile to guide every optimization.
You stay in control—deploy automations or approve changes individually, customize AI usage, and keep all edits even after cancellation.
Use the Content Score to understand content quality and organic ranking potential. Higher scores = stronger content!
Check whether meta tags, schema, and other technical elements of your web page are fully optimized for search engine performance.
Measure your content length against the top-ranking content and find the ideal word count for your web page.
See what terms matter most to ranking and how many are on your clients’ web pages. Add in the suggested terms to increase your content score.
Improve your page structure for better search engine crawling and user experience with our page structure suggestions.
Understand what backlinks, internal links, and external links would improve your linking profile for the keywords you want to rank for.
With our Topical Terms report, you can see what terms, topics, and subtopics will increase your topical depth and lead to top-ranking positions. See how many times the topical term is used on the audited page and the monthly search volume for that term. Add in missing terms to your content to see your content quality and ranking potential improve.
Generate high-quality reports to share with your clients. Or, share links and invite them to review their audits directly in the dashboard. Easily collaborate with other members of your team to improve audited pages and optimize weak content. Search Atlas makes it easier to upsell on-page SEO services through high-quality reports that clearly communicate content deficiencies.
Start by typing in your target keyword or keywords. To run an audit for multiple keywords, separate your keywords with a comma. Then, enter the web page URL you want to audit as well as your target location. When you have entered all of the parameters for your on-page audit, click “Run Audit.”
When your audit report is ready, it will appear in the below table. There you will see a high-level overview of your audit score in two areas: content and technicals. If you are running multiple on-page audit reports for your agency clients, you can see all of your audits in this dashboard view. Whenever you want to review an audit, click “View Audit.”
At the top of your audit report, you will see scores for the on-page elements of the web page. First is the content score, which estimates how high-quality your content is and whether it meets on-page SEO best practices. Beneath the content score is a technical score, which evaluates the meta data of your web page. You will also find the Domain Rating, total referring domains, and desktop and mobile PageSpeed Insights scores for the audited page.
Open the expandable tables to review the on-page elements that factored into your content and technical scores. Your score is calculated based on how the content compares to those web pages ranking in the top 20 positions for your target keywords. The charts will compare the Content Score, word count, readability, Focus terms, internal links, and other on-page elements alongside your competitors.
Open the expandable competitors chart to see how your content quality measures up against the top-ranking content. Most often, top-ranking content will have high content scores, strong Domain Authority scores, and low spam scores. To outrank your competitors, you should aim to increase both the content score, page performance, and referring domains of your audited URL.
To see the details that factored into your technical score, click the “View Issues,” button located to the right side of your report. There, you will get a color-coded report of whether your metadata meets on-page SEO best practices. If needed, you will also get detailed recommendations for how to improve your page titles, meta descriptions, headings, canonical tags, and other important metadata that Google uses to evaluate and understand the content on your URL.
If your audited URL has a low content score, you should improve the content quality on the page to increase your ranking potential. Click “Optimize Content,” to send the web page over to the SEO Content Assistant. There, the tool will populate with all of the content on the page. Follow the recommendations in the right-side toolbar to improve the content on the page, including adding in Focus Terms, increasing word count, adding internal and external links, and more.
Based on 3,200+ Reviews:
