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Introducing OTTO SEO Pixel

OTTO SEO is a turn-key solution for automating SEO best practices across any website. With OTTO, you can do the work of an entire SEO team, including strategists, content writers, and web developers. Add the OTTO pixel and start driving way more organic traffic!
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Let OTTO Do the Work of On-Page SEO

Once you install OTTO SEO, our AI will optimize your website elements to meet Google’s core ranking factors. Our innovative AI tool will make content optimizations that improve your website’s semantic SEO through meta tag optimization, NLP entity inclusion, content creation, and more. On-page optimization has never been this easy, fast, or efficient.

Content Optimization

OTTO adds NLP entities and relevant semantic terms to your web pages, improving topical relevance, authority, and content quality.

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Technical SEO Fixes

OTTO identifies and resolves any technical issues that may be impacting organic visibility. Deploy thousands of website fixes in 1-click!

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Schema Markup

With Schema markup, OTTO improves your web page’s visibility and clickability in the SERPs. Get FAQ schema, product schema, and more.

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Google Business Profile

OTTO will optimize your Google Business Profile to improve your brand presence, social proof, and local SEO rankings.

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Meta Tag Best Practices

Automate meta tag best practices for SEO. OTTO ensures keyword inclusion and ideal character counts on every page of your website.

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Content Creation

OTTO’s powerful AI will create and publish high-quality, original content on your website. Drive more web traffic with way more content!

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Your Optimizations

Stay Live. Always.

Changing your OTTO plan doesn’t affect your live optimizations or site updates. They stay fully active and working for you.

No hidden events

Your content stays indexed

Full control, even after pausing

No technical cleanup required

How to Install the OTTO Pixel

To get full access to the power of OTTO SEO, you will need to add the OTTO Pixel to your website. This is as simple as copy and pasting to your website’s header.

Where To Find Your OTTO Pixel

Inside your dashboard, click on OTTO & Audit in the left navigation, click on the +Create button and copy your pixel code.

Add the above pixel to your website header

OTTO SEO will be able to audit your website data and make recommendations for improvement.

Approve, deploy or rollback

Once the pixel is added, OTTO SEO will only make changes to your website once approved in the Search Atlas dashboard. You can easily rollback changes at any time.

Choose Your Platform

Is your site’s platform not listed? Get in contact with us.

Step 1:

Find the header.

Step 2:

Add the pixel in the header.

You can find your pixel code on the Dashboard.

Need any help? Get in contact with us via the chat in the bottom right.

Frequently Asked Questions

What is OTTO SEO?

OTTO SEO is a first-of-its-kind tool that automates SEO best practices and technical optimizations across any website. By adding the OTTO SEO pixel to your website, you can deploy optimizations and website fixes directly in your Search Atlas dashboard.

OTTO SEO does the work of an entire SEO team, including SEO strategists, content writers, and web developers. Turn on OTTO for any website and see your online visibility and organic web traffic climb!

OTTO is an SEO automation tool that automates SEO best practices across any website. By adding a simple script to a website header, you can start deploying website fixes, content optimizations, and new content to a website directly from the OTTO dashboard.

OTTO SEO stands out due to its AI-powered automation capabilities, which streamline SEO processes, save time, and enhance overall website performance.

Some users start seeing improvements in just a few days, while for others it can take a couple of weeks — it all depends on how aligned your fixes are and how frequently Google re-indexes your site. Think of OTTO like launching a rocket: if your strategy is aimed right, you’ll feel the lift-off fast and the momentum will only build from there.

Absolutely! OTTO has a full-featured GBP automation suite that lets you schedule posts, respond to reviews, manage Q&As, and even generate content using AI — all from one dashboard. It also flags issues with your profile and gives you a clean to-do list so you can boost your visibility and stay optimized without the guesswork. OTTO SEO offers various subscription levels tailored to different business sizes, from small startups to large enterprises.

Does my SEO work disappear if I cancel my subscription?

With many platforms, your progress vanishes the moment you cancel or downgrade, but not with us. With Search Atlas + OTTO SEO, the work you do stays yours after you cancel — as long as your pixel is active. Publish content? It stays live. Fix a broken page? It stays fixed. Boost a ranking? That progress stays put. No lost work. No undone changes. No surprises.

The OTTO Pixel is what powers Search Atlas to make thousands of real-time changes across your site—lightning fast. It’s how we deliver instant, client-side optimizations without needing to dive into the backend of every CMS out there.

So if you’re planning to remove the pixel, make sure to save any work you want to keep. Once it’s gone, some changes may no longer stick around. Save first, remove second.

Good news! Some SEO wins are built to last. These won’t be affected, even if you remove the pixel or cancel your subscription.

  • Google Business Profile updates, including GBP Posts
  • Any content or landing pages published via OTTO
  • All backlinks you’ve earned through the platform

So while some changes are pixel-powered, your foundational wins are here to stay.

No extra steps needed–just keep the OTTO pixel on your site. That’s it! You’ll still have view-only access to your dashboard via direct link, so you can revisit your data anytime. 

But to make updates or get new recommendations, you’ll need to reactivate your subscription. 

Will OTTO SEO make changes to my website without my permission?

Absolutely not! OTTO will only make the technical fixes, content optimizations, or new content creation to your website when approved by you in the dashboard. Select with fixes or changes you want to deploy and rollback your changes at any time. 

Absolutely not! OTTO is designed to be lightweight and place no additional load on your website speed or page load times. If you need assistance adding the script to your website, reach out to our team for a detailed guide.

Heads up! If you uninstall the OTTO pixel before saving your changes, here’s what could vanish. 

  • All technical fixes
  • Content optimizations
  • Custom HTML edits
  • Schema Markup

It’s like pulling the plug mid upgrade – so don’t forget to save your work first.

If you’re ready to remove the OTTO pixel, you’ve got a few options to save your work.

  1. Export to CSV: Download your optimizations and manually apply them in your CMS.
  2. Push Changes to Cloudflare: Once they’re live there, they’ll stay active even after uninstalling the pixel.

Choose what fits your workflow best. Your SEO progress doesn’t have to miss a beat.

Done For You
OTTO Implementation Services

Guaranteed SEO Success with an OTTO Implementer

You don’t need to do all the SEO work on your own, get one of our proven experts to do it for you. Our team has:

  • Minimum 5 years of SEO experience
  • Passed a one-year rigorous certification program
  • Live & breathe SEO
  • Proven track record of SEO wins in virtually every industry

Act fast! We only accept 3 implementation projects per month.

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