Identify the best organic ranking opportunities for your clients with the best keyword research tools on the market.
Search Volume, Cost-per-click, Keyword Difficulty, and Search Intent metrics for any search term.
Browse thousands of related keywords, variations, and questions to find the perfect ranking opportunity.
Compare keyword rankings against top competitors and identify more ranking opportunities for clients!
Create and manage multiple keyword lists. Collaborate with other team members on the same subscription plan.
Get exact keyword metrics for specific geographic locations. Great for local SEO agencies.
Backlinks
Indexed Domains
Keywords
Countries
Our tool is designed to help your agency team streamline the keyword research process. Get the keyword metrics you need to identify the best SEO ranking and PPC opportunities for your clients. Easily manage your keyword research and lists and collaborate with other team members. Then, go from keyword to content creation and optimization without ever leaving the dashboard.
Compare your clients keyword rankings to their competitors with the Keyword Gap tool. See where your competitors are ranking, what content they create, and reverse-engineer their keyword strategy to deliver similar results for your clients. Compare keywords for up to 5 competitors and discover way more SEO content opportunities for your client campaigns.
Perfect for
Solo marketers, freelancers, and 1-person agency teams
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Perfect for
Scaling agencies and mid-sized businesses managing multiple sites or clients
Everything in Starter, plus more projects, higher quotas, LLM visibility tracking, and Smart Ads automation.
Perfect for
High-volume agencies and advanced SEO teams ready to scale fast
Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.
Perfect for
Agencies managing large client portfolios with unlimited scale and white-label capabilities
Everything in Pro, plus unlimited projects, unlimited sites, unlimited keywords, white-label reporting & client dashboards, priority support, and maximum quotas.
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.
Everything in Pro, plus unlimited usage, white-label reporting, client dashboards, priority support, and max quotas.
Detailed feature breakdown organized by category for easy comparison
$99 / mo
$199 / mo
$399 / mo
$999 / mo
AI-powered search intelligence assistant
Build and manage websites with integrated SEO tools
Get new pages indexed on Google faster
Get new pages indexed on Bing instantly
Create high-authority cloud stack link networks
AI-powered SEO projects with automated on-page optimization
Keywords you can target across projects
Number of team members who can access the platform
Number of Site Explorer projects you can manage.
Number of Google Search Console projects you can connect and manage.
Number of top-performing keywords retrieved from Google Search Console.
Number of top pages retrieved from Google Search Console.
How far back you can view historical Google Search Console data.
Number of site explorer reports available per month.
AI-powered SEO projects with automated on-page optimization
Monthly credits for AI-powered SEO tasks (Top up available)
The total number of content pages you can create.
Your monthly quota for AI-generated articles.
Get AI-generated content strategies and topic ideas.
Create fast, standard AI content for your projects.
Number of on-page SEO audits
Keywords you can target across projects
Publish content directly to your CMS platforms.
Instantly publish articles to your connected CMS.
Generate a full topical map to improve SEO and rankings.
Plan and schedule your upcoming content in one place.
Use our advanced AI agent for in-depth blog article creation.
Analyze your website's content structure to boost authority.
Automate publishing times for your content.
Enhance content quality with AI-powered refinements.
Scholarly content analysis calculations for semantic optimization
Track brand visibility across AI models
Total user generated queries across all LLM projects
How often visibility data is updated
Supported AI models for tracking
Number of Google Business Profile projects you can manage.
Number of local heatmap pins tracked per month.
Track citation quality.
Centralize social accounts and automatically share GBP posts.
Plan, schedule, and auto-publish posts easily.
Audit your GBP to identify wins, gaps, and growth opportunities.
Number of site audit projects you can run.
Number of pages audited per site.
Total pages crawled each month across all sites.
Number of PageSpeed analysis requests available per month.
Ensures accurate auditing of modern, dynamic websites by executing JavaScript just like a search engine bot. For your convenience, this is automatically enabled for all OTTO project audits across all plans.
Gain real-time transparency into your site audit with a live data stream. Monitor the crawler’s progress as it happens and see the immediate HTTP status of every page being processed.
Optimize your crawl budget and SEO authority. Identifies low-value or “thin” content and provides actionable recommendations to remove (prune) underperforming pages or enrich them for better rankings.
Get instant email alerts for technical issues found on your domain. Automated detection and prioritized fix recommendations help protect your rankings in real time.
Sync Google Search Console and GA4 data directly into your audit. Prioritize SEO fixes based on real-world performance, including clicks, sessions, and user engagement.
Number of rank tracking projects.
Number of keyword data refreshes for monitoring SEO performance.
View Google Ads performance data in reports.
Create high performing campaigns instantly with AI optimized keyword and structure strategies.
AI removes irrelevant search terms to reduce wasted spend and improve efficiency.
View all your campaigns, metrics, insights, and optimization opportunities in one place.
Generate conversion optimized landing pages automatically for your ads.
Distribute press releases to major news outlets and media sites.
+ 100s of other channels
+ 100s of other channels
+ 100s of other channels
+ 100s of other channels
Number of PR outreach campaigns per month
Quality and authority score calculations for ChatGPT citations.
Full access to Cloud Stacks feature for authority building.
Full access to URL indexing feature
Access to the LinkLaboratory link exchange platform
Access to WILDFIRE viral content distribution
1 HDC = $1; used for PRs, Cloud Stacks, Publisher Exchange. Updated monthly.
Used to submit URLs through our two-layer indexer system
Number of unique referring domains tracked
Number of competitor sites you can compare per project
Number of backlink tracking projects you can manage
Maximum number of backlinks analyzed across projects
Analyze backlink gaps between your site and competitors
Number of keyword searches you can perform
Number of keyword searches available per week
Number of competitor keyword gaps you can analyze
Number of URLs you can analyze in bulk for keyword overlap
Analyze keyword gaps between your site and competitors
Number of outreach emails you can send per month
Number of active outreach campaigns you can run
Number of email accounts you can connect for outreach
Access to Search Atlas Chrome Extension
Number of daily domain authority checks available
Create unlimited custom reports
All platform integrations available
Custom logo, colors, and domain
Personalized client login portal
White-labeled reporting
Dedicated support team
Unlimited client accounts
Role-based permissions
Exclusive training and updates
Built for large organizations with complex SEO needs and big growth goals. Get personalized onboarding, dedicated support, and full-feature access tailored to your setup.
Supercharge your Search Atlas plan with OTTO’s scalable AI marketing activations for multi-site growth.
OTTO SEO by Search Atlas is an AI agent that runs your full search strategy in real time—technical fixes, on-page updates, content, link building, press releases, digital PR, and local SEO.
It analyzes your site and competitors using data from Google Analytics, Search Console, and Google Business Profile to guide every optimization.
You stay in control—deploy automations or approve changes individually, customize AI usage, and keep all edits even after cancellation.
Understand the competitive landscape of keyword search terms. Identify keywords that will deliver best results.
Up-to-date search volume metrics for billions of keywords. Plus, SV metrics for specific geographic locations.
Know what keywords have navigational, transactional, commercial, or informational search intent.
See what advertisers are paying per click to rank at the top of the search results in Google Ads.
Gain insights on who is bidding on keywords in Google Ads and the competitive landscape of PPC.
Understand the true potential of keywords so you can deliver maximum web traffic gains for your agency clients.
With our SERP overview report, you can see what web pages rank on the first page for your target keywords. See DR, DA, and total backlinks of top-ranking domains to better determine whether keywords present profitable opportunities for your clients. See what SERP features are appearing for keywords and access all of the data you need without ever leaving the dashboard.
Create and manage hundreds of keyword lists for your clients. Refresh keyword data at any time to get the most accurate and up-to-date keyword metrics. Find relevant variations and explore thousands of keywords with ease. We make keyword research easy so you can deliver results to your clients in a fraction of the time.
Start by typing in a target keyword or keywords. To research multiple keywords, separate your keywords with a comma. Select your target location, then click “Search.” Keyword Quota includes the total number of keyword lookups you have remaining in your subscription month. To add more lookups, top off your keyword quota at any time.
Review and analyze keyword metrics in your keyword report. Look for keywords with strong search volume and good organic traffic potential. Note that keywords with a higher Keyword Difficulty rating will be more competitive to rank for. Also, keywords with higher CPC can signal good conversion potential for your clients.
Is a keyword too competitive for your client? Then browse the “Keyword Variations,” “Related Keywords,” and “Questions,” tables to identify alternative opportunities. Click “View all # keywords” to browse complete lists of related topical terms. Find SEO opportunities that can deliver results for your clients, no matter how competitive their industry.
Create and manage keyword lists for your clients. To add a keyword to a list, check the box to the left of the keyword. Then, click “+ Add to” > “Keyword List” then select your list. If you are creating a new list, click, “+ Create List” then type in a name for your list. Locate your keyword lists in the Keyword Research dashboard and easily export to CSV files or share your lists directly from the dashboard.
Already have your keywords on hand and need to import into the tool? Upload a list of keywords with the “Import from file” feature located in the “Create Keyword List” table. Name the list, choose a target location, then type in your keywords or import from file. Then click, “Create List,” to get updated keyword metrics for all of the keywords listed.
Once you have your keywords, you can send them to the SEO Content Assistant to start creating content. Get detailed suggestions for how to rank for your target keywords, including suggested Focus Terms, internal links, word count, and NLP entities. Write the content yourself or use the AI Content Writer to generate fully-optimized SEO articles in 1-click.
Use the Historical Organic Search Results chart to track top-performing content for your target keywords. The tool will display SERP rankings for the past two years, helping you understand how keyword search intent has changed over time. Or, understand which competitors have had the best results with the keyword, and tailor your own content strategy to deliver similar results.
Get access to the search ads that your competitors are running in Google Ads right now! Browse full search ad copy to get ideas for your own PPC campaigns. See how your competitors drive clicks from PPC with headlines and meta descriptions that generate clicks and conversions. Improve your Quality Scores by refining your search ad copy for best results.
Search Atlas is an enterprise SEO platform designed for marketing agencies and enterprise brands. In addition to comprehensive keyword research, Search Atlas helps agencies write and publish SEO content faster. With over 40+ additional tools in the Search Atlas dashboard, marketers can also access tools for other areas of their SEO campaigns and collaborate with agency team members on SEO projects and deliverables.
Our keyword data is pulled from our 5 billion+ database of keywords to give you the most accurate and up-to-date picture of search trends and competition level. We also consolidate keyword data against other databases to deliver the most accurate picture of organic and PPC keyword landscapes.
Yes! Simply separate your keywords by a comma to research multiple keywords at any time. You can also import keywords from an existing keyword list to get full keyword metrics simultaneously.
We use a combination of factors to determine Keyword Difficulty, including the backlink profile strength of the top-ranking domains, the PageRank of top-ranking pages, and the Content Score of the top-ranking pages. We also consolidate Keyword Difficulty scores from other top keyword tools to bring you a more accurate, complete understanding of keyword competition level.
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