Automatically generate relevant keyword clusters based on a primary topic or seed keyword.
Designate how many long-tail target keywords you want for each cluster in the topical map.
Get AI generated article titles for each long-tail keyword in your topical map. Completely automate the work of topic ideation!
Get your completed topical map in spreadsheets. Pass off to your content writers or use the AI Writer to start creating content.
Upload your topical map into our Bulk AI Article Writer and generate hundreds of SEO-optimized articles in 1 day.
Backlinks
Indexed Domains
Keywords
Countries
Use the topical map generator to create a roadmap for your content writers or agency clients. With keyword clusters, long-tail keywords, and article titles, topical maps provide a roadmap for how to build topical authority in your primary topic areas. Pass off your topical map in spreadsheets so your writers can get to work creating high-quality content that will rank in search engines.
Pass off your topical map to your content writing team. Or, generate topical maps for clients and upsell your content writing services. Topical maps are generated in spreadsheets, making it easy to share with other members of your agency team or with your customers. Customize the spreadsheet with the additional details you want your writers to have for writing high-quality content.
Perfect for
Solo marketers, freelancers, and 1-person agency teams
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Perfect for
Scaling agencies and mid-sized businesses managing multiple sites or clients
Everything in Starter, plus more projects, higher quotas, LLM visibility tracking, and Smart Ads automation.
Perfect for
High-volume agencies and advanced SEO teams ready to scale fast
Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.
Perfect for
Agencies managing large client portfolios with unlimited scale and white-label capabilities
Everything in Pro, plus unlimited projects, unlimited sites, unlimited keywords, white-label reporting & client dashboards, priority support, and maximum quotas.
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.
Everything in Pro, plus unlimited usage, white-label reporting, client dashboards, priority support, and max quotas.
Detailed feature breakdown organized by category for easy comparison
$99 / mo
$199 / mo
$399 / mo
$999 / mo
AI-powered search intelligence assistant
Build and manage websites with integrated SEO tools
Get new pages indexed on Google faster
Get new pages indexed on Bing instantly
Create high-authority cloud stack link networks
AI-powered SEO projects with automated on-page optimization
Keywords you can target across projects
Number of team members who can access the platform
Number of Site Explorer projects you can manage.
Number of Google Search Console projects you can connect and manage.
Number of top-performing keywords retrieved from Google Search Console.
Number of top pages retrieved from Google Search Console.
How far back you can view historical Google Search Console data.
Number of site explorer reports available per month.
AI-powered SEO projects with automated on-page optimization
Monthly credits for AI-powered SEO tasks (Top up available)
The total number of content pages you can create.
Your monthly quota for AI-generated articles.
Get AI-generated content strategies and topic ideas.
Create fast, standard AI content for your projects.
Number of on-page SEO audits
Keywords you can target across projects
Publish content directly to your CMS platforms.
Instantly publish articles to your connected CMS.
Generate a full topical map to improve SEO and rankings.
Plan and schedule your upcoming content in one place.
Use our advanced AI agent for in-depth blog article creation.
Analyze your website's content structure to boost authority.
Automate publishing times for your content.
Enhance content quality with AI-powered refinements.
Scholarly content analysis calculations for semantic optimization
Track brand visibility across AI models
Total user generated queries across all LLM projects
How often visibility data is updated
Supported AI models for tracking
Number of Google Business Profile projects you can manage.
Number of local heatmap pins tracked per month.
Track citation quality.
Centralize social accounts and automatically share GBP posts.
Plan, schedule, and auto-publish posts easily.
Audit your GBP to identify wins, gaps, and growth opportunities.
Number of site audit projects you can run.
Number of pages audited per site.
Total pages crawled each month across all sites.
Number of PageSpeed analysis requests available per month.
Ensures accurate auditing of modern, dynamic websites by executing JavaScript just like a search engine bot. For your convenience, this is automatically enabled for all OTTO project audits across all plans.
Gain real-time transparency into your site audit with a live data stream. Monitor the crawler’s progress as it happens and see the immediate HTTP status of every page being processed.
Optimize your crawl budget and SEO authority. Identifies low-value or “thin” content and provides actionable recommendations to remove (prune) underperforming pages or enrich them for better rankings.
Get instant email alerts for technical issues found on your domain. Automated detection and prioritized fix recommendations help protect your rankings in real time.
Sync Google Search Console and GA4 data directly into your audit. Prioritize SEO fixes based on real-world performance, including clicks, sessions, and user engagement.
Number of rank tracking projects.
Number of keyword data refreshes for monitoring SEO performance.
View Google Ads performance data in reports.
Create high performing campaigns instantly with AI optimized keyword and structure strategies.
AI removes irrelevant search terms to reduce wasted spend and improve efficiency.
View all your campaigns, metrics, insights, and optimization opportunities in one place.
Generate conversion optimized landing pages automatically for your ads.
Distribute press releases to major news outlets and media sites.
+ 100s of other channels
+ 100s of other channels
+ 100s of other channels
+ 100s of other channels
Number of PR outreach campaigns per month
Quality and authority score calculations for ChatGPT citations.
Full access to Cloud Stacks feature for authority building.
Full access to URL indexing feature
Access to the LinkLaboratory link exchange platform
Access to WILDFIRE viral content distribution
1 HDC = $1; used for PRs, Cloud Stacks, Publisher Exchange. Updated monthly.
Used to submit URLs through our two-layer indexer system
Number of unique referring domains tracked
Number of competitor sites you can compare per project
Number of backlink tracking projects you can manage
Maximum number of backlinks analyzed across projects
Analyze backlink gaps between your site and competitors
Number of keyword searches you can perform
Number of keyword searches available per week
Number of competitor keyword gaps you can analyze
Number of URLs you can analyze in bulk for keyword overlap
Analyze keyword gaps between your site and competitors
Number of outreach emails you can send per month
Number of active outreach campaigns you can run
Number of email accounts you can connect for outreach
Access to Search Atlas Chrome Extension
Number of daily domain authority checks available
Create unlimited custom reports
All platform integrations available
Custom logo, colors, and domain
Personalized client login portal
White-labeled reporting
Dedicated support team
Unlimited client accounts
Role-based permissions
Exclusive training and updates
Built for large organizations with complex SEO needs and big growth goals. Get personalized onboarding, dedicated support, and full-feature access tailored to your setup.
Supercharge your Search Atlas plan with OTTO’s scalable AI marketing activations for multi-site growth.
OTTO SEO by Search Atlas is an AI agent that runs your full search strategy in real time—technical fixes, on-page updates, content, link building, press releases, digital PR, and local SEO.
It analyzes your site and competitors using data from Google Analytics, Search Console, and Google Business Profile to guide every optimization.
You stay in control—deploy automations or approve changes individually, customize AI usage, and keep all edits even after cancellation.
From one seed keyword, the topical map generator will identify related subtopics that Google associates with the search term
Specify the number of keyword clusters you want included in your map. Exploring more subtopics / clusters can lead to more topical authority.
Specify how many long-tail keywords you want for each cluster. More keywords results in exploring a topic in more depth.
The tool will generate article ideas for each item in your topical map. You’ll know exactly what content to write to rank for each keyword.
Depending on your inputs, your topical map can include hundreds of SEO articles. Give your clients a complete road map for their content creation.
Use the Bulk AI Writer to generate content for every item in your topical map. Get hundreds of completed articles in just 1 day!
Search engines like Google want to rank content that comes from authoritative sources who have expertise in their subject areas. The more high-quality content you have on your website that explores your topic areas in-depth, the more likely Google is to see your website as an authority, and thus rank your content. Topical mapping will help you know exactly what it takes to build that authority for better organic search rankings.
When Google sees your website as a topical authority, it is more likely to promote all of the content published on your website. Building out topical authority can result in increased ranking positions for all of the content related to your areas of expertise. It can also help you earn higher ranking positions with each new piece of relevant content that you publish on your website.
Start by typing your primary topic or keyword into the first text bar. Then, select the number of keyword clusters (subtopics) and the number of long-tails (target keywords) you want included in the topical map. Finally, select the number of blog titles you want to generate for each long-tail term. When you have entered all of these inputs, click “Generate Topical Authority Map.”
It may take a few minutes for your topical map to generate, depending on the total number of items you input. When the topical map is ready, it will be visible in the table below the topical map tool. Click “View” to see your topical map. As you generate new maps, they will populate in this table.
After clicking “View,” you will be taken to a Google spreadsheet with your topical map. Expand the rows and columns as necessary. The map will include three columns: 1) Keyword Cluster, 2) Long-tail Keyword, and 3) Article Title. The number of rows will depend on the settings you selected. Add columns to fit your agency needs, whether target word count, meta descriptions, writer assignments, due dates, and more.
Navigate to the SEO Content Assistant and click “Write with AI in Bulk.” This is where you can generate all of the content in your topical map. To get started, you will need to download and complete the AI Bulk Writer template. Click “Get .xls template” to access the View-only spreadsheet.
After you make a copy of the template, copy and paste the items from your topical map. To improve the AI outputs of the content, we recommend that you also specify additional details including geolocation, body content, title tag, meta description, and more. This will help the Bulk AI Writer generate near-perfect content that requires little to no editing.
Copy and paste your Google spreadsheet link into the text box, then click “Upload.” Before starting bulk content generation, you may want to specify additional project settings by clicking, “Project Ai Settings.” This will help you customize the AI outputs to your clients’ brand voice, products, and services. When ready, click “Bulk Generate Articles,” to start generating the content in your topical map.
You will find the new articles located in the SEO Content Assistant table. As your articles are being generated, they will be marked as, “AI Generating.” Once the article is complete, it will have a content score of 90+ and will be marked as “Completed” in the status column. Depending on the number of items in your topical map, it may take a few hours to a full day for all of your content to generate.
Edit your content as you see fit. Use the AI Image Hero Generator at the top of each article to generate a unique, custom image for your content. Use the suggested internal links feature to find relevant articles on your website to link out to. Or, customize this in your original template so the AI includes target links when generating your content.
For WordPress users, you can publish your AI-generated articles directly to your website without leaving the dashboard. Make sure you have installed the MetaSync plugin on your website. Then. utilize the “WP Synchronize” button to publish your article to your website. Make sure to specify a permalink, the type of page, as well as the category for your new articles.
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