Backlinks
Indexed Domains
Keywords
Countries
Search Atlas is designed with content writers and agencies in mind. Our subscriptions offer multiple user seats under one plan, allowing both your strategists and writers full access to the dashboard. Accelerate your agency workflows with research and AI content tools in a central location. With Search Atlas, you only need one marketing software subscription, and with our white label software offering, you can add your branding to the dashboard and level up your client reporting and experience.
| Features |  |  |
|---|---|---|
| Full Dashboard White Label |  |  |
| Multiple Users | All Plans include multiple seats. Pro plan includes 5 seats. | 2 seats to 10 seats. |
| GBP Audit (GBP Optimization through OTTO) | | |
| AI Summary | Coming soon | |
| Custom Report Builder, including data from GSC, GA, Backlink Data, Local Geogrids/Heatmaps | | |
Perform all of your competitor and website research alongside your content deliverables. Unlike SurferSEO, our dashboard includes backlink and SERP research tools so you can identify ranking opportunities for your clients’ websites fast. Create projects for each client, keep your content projects organized, and access important competitor research whenever you need it.
| Features | | |
|---|---|---|
| Unlimited Projects | | |
| Research keywords sending organic and paid traffic to website | | |
| Historical backlink data | | |
| Historical traffic data | | |
| Research full backlink profile of websites | | |
| Keyword Search Intent | | |
| Keyword Difficulty | | |
| Enhanced Metrics (Access to Majestic TrustFlow and CitationFlow Metrics, and Topical Authority) | | |
| Enhanced Metrics (Moz Spam Score) | | |
| Extensive Keyword PPC Data Coverage | | |
| Build Keyword Lists | | |
| Ability To Add To Keyword Rank Tracker | | |
| Keyword Gap Analysis | | |
| Backlink Gap Analysis | | |
| Track Search Impressions For Your Website | | |
| Automatic Daily Rank Tracking For All Of Your Websites Keywords | | |
| Backlink Network Graph Visualization | | |
Search Atlas’ extensive content writing and AI content tools make it the preferred platform over SurferSEO for optimizing content for SEO. With Search Atlas, you can create 100+ SEO optimized articles in an hour or less. Use the content recommendations and content scoring system to create higher-quality content, and leverage the AI integrations to do so in a fraction of the time.
| Features | | |
|---|---|---|
| Content Editor with NLP and AI Capabilities | Premium | Basic |
| 1-click Publish Content to WP | | |
| Content Planning and Strategy | | |
| Topical Map Generation | | |
| Perfect AI Draft Generation | Yes, includes images, internal links, and FAQ | Limited, doesn’t include images, FAQ, or internal links |
| Included AI Writing Outputs | 30 included on PRO plan | 20 included on Max plan |
| Cost per AI Article | $3 per article | $29 per article |
| Included Content Editor Articles | 200 included on PRO plan | 90 included on Max plan |
| Content Editor Type | Dynamic Content Editor - supports modification of target keywords and landing pages | Fixed editor - target keywords cannot be modified realtime |
| Cost per additional Content Editor article | $1 | $5 |
| Bulk Content Generation | | |
| Competitor URL-based Content Generation | | |
| AI Image Generation | | |
| AI Automated Internal Linking | | |
| SEO Automation through "OTTO" | | |
With the on-page audit tool, you can show clients how their content compares to the top-ranking competitors. Use audits to upsell content writing and optimization services. Generate hundreds of audits a month at no additional cost, and know what content needs the most attention.
| Features | | |
|---|---|---|
| Onpage Audit Tool | | |
| Analyze content deficiencies with landing page content preventing it from ranking better in Search | Yes (Analyze missing entities/NLP, Optimize Title Tags and Headings, Internal Linking | |
| Analyze technical issues with the landing page | | |
| Internal Linking and External Linking Insights | | |
| Link Building Outreach Recommendations from SERP Competitors | | |
Access a comprehensive technical SEO audit tool unavailable in the SurferSEO platform. identify issues before they impact organic rankings. With our “How-to-fix,” guides, you’ll always know what steps to take to resolve technical problems. With 24/7 issue tracking and automated email alerts, you can offer technical SEO support to your clients alongside your SEO content deliverables.
| Features | | |
|---|---|---|
| Number of Site Audits | High quotas, one-off crawls are supported, and unlimited projects available on PRO plan | |
| Site Auditor Crawl Up to 1 million pages | | |
| Site Health Summary | | |
| Issue Prioritization by Impact and Effort | | |
| Connect GSC Data to Site Auditor | | |
| Connect GA Data to Site Auditor | | |
| Realtime Website Monitoring | | |
| Site Audits are Publically Sharable for Team Collaboration | | |
| Export to Google Sheets | | |
| Instant Client Site Audit Report Generation in Google Docs | | |
| Site Visualization | | |
| Customizable User Agent and Crawl Speed | | |
Our dashboard includes a suite of local SEO tools to help marketers that offer local SEO services. We’ve made local market research, citation execution, and local SEO reporting easier and faster than ever. Get your small and local business clients to the top of the search engine results pages for their target markets.
| Features | | |
|---|---|---|
| Heatmaps and Geo Grids | | |
| Build Citations | | |
| GMB Audit | (Coming soon) | |
Unlike SurferSEO, our keyword rank tracker allows users to see every keyword that their websites rank for. With daily position updates, you’ll always know exactly where your positions stand. Our rank tracker integrates with Google Search Console so you can include every keyword in your client reporting. Get alerted when keyword positions increase or decrease, and never get a backdated ranking position again.
| Features | | |
|---|---|---|
| Number of Projects | High quotas | |
| Number of Keywords | 0.05 per keyword | |
| Daily Keyword Rank Tracking Included in all Plans | | |
| Publicly Sharable and Embeddable Reports | | |
| Local Geotargeting (City, State, Zipcode, Country-level Rank Tracking) | | |
The keyword tools in Search Atlas provide more features and functionalities than SurferSEO, allowing you to run keyword gap reports, create keyword clusters, and make keyword lists. With much higher quotas to meet your agency’s needs, you won’t have to worry about having to pay more to get the keyword data you need.
| Features | | |
|---|---|---|
| Similar and Related Keywords | | Basic |
| Keyword Search Volume over Time | | |
| Keyword SERP Data - Page-level traffic and backlink metrics | | |
| Historical PPC Data | 10 years | |
Analyze multiple page URLs with DR, UR, Trust Flow, and Citation Flow metrics, which are unavailable in the SurferSEO platform. Plus, see all important SEO data for any website or URL, including organic traffic, backlinks, and referring domains. Get in-depth insights to empower your SEO strategy.
| Features | | |
|---|---|---|
| DR, UR | | |
| Organic Traffic, # Referring Domains, # of Backlinks | | |
| Majestic Data (CF, TF, Topical Trust Flow) | | |
| Moz Data (Spam Score) | | |
We’ve added outreach tools to Search Atlas so you can secure more PR placements and backlink opportunities for your content. Automate HARO outreach for maximum linking opportunities. Leverage AI to generate better pitches and secure high-quality links and coverage for your agency clients..
| Features | | |
|---|---|---|
| HARO Digital PR Tool | | |
| Journalist Outreach | | |
| Publication Outreach | | |
| Create Email Drip Sequences to target webmasters based on SERPs and Google Maps | | |
You can bring the power of the Search Atlas dashboard directly to your web browser. Display content scores while navigating through client websites and more easily prove the needs for your content services. Level up your client experience and sales meetings with the help of our Search Atlas Chrome extension.
| Features | | |
|---|---|---|
| Metrics overlay in search results | | |
| Page Toolbar with website and page metrics | | |
Perfect for
Solo marketers, freelancers, and 1-person agency teams
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Perfect for
Scaling agencies and mid-sized businesses managing multiple sites or clients
Everything in Starter, plus more projects, higher quotas, LLM visibility tracking, and Smart Ads automation.
Perfect for
High-volume agencies and advanced SEO teams ready to scale fast
Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.
Perfect for
Agencies managing large client portfolios with unlimited scale and white-label capabilities
Everything in Pro, plus unlimited projects, unlimited sites, unlimited keywords, white-label reporting & client dashboards, priority support, and maximum quotas.
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.
Everything in Pro, plus unlimited usage, white-label reporting, client dashboards, priority support, and max quotas.
Detailed feature breakdown organized by category for easy comparison
$99 / mo
$199 / mo
$399 / mo
$999 / mo
AI-powered search intelligence assistant
Build and manage websites with integrated SEO tools
Get new pages indexed on Google faster
Get new pages indexed on Bing instantly
Create high-authority cloud stack link networks
AI-powered SEO projects with automated on-page optimization
Keywords you can target across projects
Number of team members who can access the platform
Number of Site Explorer projects you can manage.
Number of Google Search Console projects you can connect and manage.
Number of top-performing keywords retrieved from Google Search Console.
Number of top pages retrieved from Google Search Console.
How far back you can view historical Google Search Console data.
Number of site explorer reports available per month.
AI-powered SEO projects with automated on-page optimization
Monthly credits for AI-powered SEO tasks (Top up available)
The total number of content pages you can create.
Your monthly quota for AI-generated articles.
Get AI-generated content strategies and topic ideas.
Create fast, standard AI content for your projects.
Number of on-page SEO audits
Keywords you can target across projects
Publish content directly to your CMS platforms.
Instantly publish articles to your connected CMS.
Generate a full topical map to improve SEO and rankings.
Plan and schedule your upcoming content in one place.
Use our advanced AI agent for in-depth blog article creation.
Analyze your website's content structure to boost authority.
Automate publishing times for your content.
Enhance content quality with AI-powered refinements.
Scholarly content analysis calculations for semantic optimization
Track brand visibility across AI models
Total user generated queries across all LLM projects
How often visibility data is updated
Supported AI models for tracking
Number of Google Business Profile projects you can manage.
Number of local heatmap pins tracked per month.
Track citation quality.
Centralize social accounts and automatically share GBP posts.
Plan, schedule, and auto-publish posts easily.
Audit your GBP to identify wins, gaps, and growth opportunities.
Number of site audit projects you can run.
Number of pages audited per site.
Total pages crawled each month across all sites.
Number of PageSpeed analysis requests available per month.
Ensures accurate auditing of modern, dynamic websites by executing JavaScript just like a search engine bot. For your convenience, this is automatically enabled for all OTTO project audits across all plans.
Gain real-time transparency into your site audit with a live data stream. Monitor the crawler’s progress as it happens and see the immediate HTTP status of every page being processed.
Optimize your crawl budget and SEO authority. Identifies low-value or “thin” content and provides actionable recommendations to remove (prune) underperforming pages or enrich them for better rankings.
Get instant email alerts for technical issues found on your domain. Automated detection and prioritized fix recommendations help protect your rankings in real time.
Sync Google Search Console and GA4 data directly into your audit. Prioritize SEO fixes based on real-world performance, including clicks, sessions, and user engagement.
Number of rank tracking projects.
Number of keyword data refreshes for monitoring SEO performance.
View Google Ads performance data in reports.
Create high performing campaigns instantly with AI optimized keyword and structure strategies.
AI removes irrelevant search terms to reduce wasted spend and improve efficiency.
View all your campaigns, metrics, insights, and optimization opportunities in one place.
Generate conversion optimized landing pages automatically for your ads.
Distribute press releases to major news outlets and media sites.
+ 100s of other channels
+ 100s of other channels
+ 100s of other channels
+ 100s of other channels
Number of PR outreach campaigns per month
Quality and authority score calculations for ChatGPT citations.
Full access to Cloud Stacks feature for authority building.
Full access to URL indexing feature
Access to the LinkLaboratory link exchange platform
Access to WILDFIRE viral content distribution
1 HDC = $1; used for PRs, Cloud Stacks, Publisher Exchange. Updated monthly.
Used to submit URLs through our two-layer indexer system
Number of unique referring domains tracked
Number of competitor sites you can compare per project
Number of backlink tracking projects you can manage
Maximum number of backlinks analyzed across projects
Analyze backlink gaps between your site and competitors
Number of keyword searches you can perform
Number of keyword searches available per week
Number of competitor keyword gaps you can analyze
Number of URLs you can analyze in bulk for keyword overlap
Analyze keyword gaps between your site and competitors
Number of outreach emails you can send per month
Number of active outreach campaigns you can run
Number of email accounts you can connect for outreach
Access to Search Atlas Chrome Extension
Number of daily domain authority checks available
Create unlimited custom reports
All platform integrations available
Custom logo, colors, and domain
Personalized client login portal
White-labeled reporting
Dedicated support team
Unlimited client accounts
Role-based permissions
Exclusive training and updates
Built for large organizations with complex SEO needs and big growth goals. Get personalized onboarding, dedicated support, and full-feature access tailored to your setup.
Supercharge your Search Atlas plan with OTTO’s scalable AI marketing activations for multi-site growth.
OTTO SEO by Search Atlas is an AI agent that runs your full search strategy in real time—technical fixes, on-page updates, content, link building, press releases, digital PR, and local SEO.
It analyzes your site and competitors using data from Google Analytics, Search Console, and Google Business Profile to guide every optimization.
You stay in control—deploy automations or approve changes individually, customize AI usage, and keep all edits even after cancellation.
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