BREAKING NEWS Adobe has acquired SEMrush. Industry analysts expect slower innovation and higher enterprise pricing.
Search Atlas is now the #1 agency-first SEO platform built for speed, AI automation, and affordability.

See Why Agencies Are Switching from SEMrush to Search Atlas After Adobe’s Acquisition

Why This Matters Now

Adobe’s acquisition of SEMrush marks a turning point for SEO professionals. As SEMrush scales toward enterprise-only pricing and slower feature rollouts, agencies and freelancers need a faster, AI-powered SEO solution.

Search Atlas is purpose-built for exactly that — innovation, automation, and agency scalability.

That instantly establishes urgency and validation for the switch.

0 Trillion

Backlinks

0 Million

Indexed Domains

0 Billion

Keywords

0

Countries

The Ideal Platform for Agencies

Search Atlas was designed with agencies in mind, meaning multiple user seats under one subscription plan. Accelerate your agency workflows with research, backlink, and AI content tools all in a single platform. With Search Atlas, you only need one marketing software subscription, and with our white label software offering you can add your branding to the dashboard and level up your client reporting and experience.

Features
Full Dashboard White Labelyesno
Multiple UsersAll Plans include multiple seats. Pro plan includes 5 seats.Each plan only includes 1 user seat! Even their Business Plan. Each seat costs $45 to $100/mo extra per user.
GBP Audit (GBP Optimization through OTTO)yesno
AI Summaryyesno
Custom Report Builder, including data from GSC, GA, Backlink Data, Local Geogrids/Heatmapsyesno

Site Explorer / Competitor Research​

Perform all of your competitor and website research in the Search Atlas dashboard. With complete backlink, keyword, PPC, and organic search data, you can identify ranking opportunities for your clients’ websites fast. Create projects for each client, keep your research organized, and centralize your SEO strategy alongside your content writing deliverables.

Features
Unlimited Projectsyesyes
Research keywords sending organic and paid traffic to websiteyesyes
Historical backlink datayesyes
Historical traffic datayesyes
Research full backlink profile of websitesyesyes
Keyword Search Intentyesyes
Keyword Difficultyyesyes
Enhanced Metrics (Access to Majestic TrustFlow and CitationFlow Metrics, and Topical Authority)yesno
Enhanced Metrics (Moz Spam Score)yesno
Extensive Keyword PPC Data Coverageyesyes
Build Keyword Listsyesno
Ability To Add To Keyword Rank Trackeryesyes
Keyword Gap Analysisyesyes
Backlink Gap Analysisyesyes
Track Search Impressions For Your Websiteyesyes
Automatic Daily Rank Tracking For All Of Your Websites Keywordsyesno
Backlink Network Graph Visualizationyesno

Content Engineering

Search Atlas’ extensive content writing and AI content tools make it the preferred platform over Semrush for content writing agencies. With Search Atlas, you can create 100+ SEO optimized articles in an hour or less. With our helpful Content Assistant, you can provide your content writers a detailed roadmap for how to create content that ranks, empowering them to create more content, and higher-quality content, in a fraction of the time.

Features
Content Editor with NLP and AI Capabilitiesyesno
1-click Publish Content to WPyesno
Content Planning and Strategyyesyes
Topical Map Generationyesno
Perfect AI Draft Generationyesno
Bulk Content Generationyesno
Competitor URL-based Content Generationyesno
AI Image Generationyesyes
AI Automated Internal Linkingyesno
SEO Automation through "OTTO"yesno

Page Analysis

Generate hundreds of on-page audits and get detailed recommendations for improvement. Know how your client’s content compares to the top-ranking competitors with our content scoring system. Use our recommendations to improve content quality and create higher-performing SEO campaigns!

Features
Onpage Audit Toolyesno
Analyze content deficiencies with landing page content preventing it from ranking better in SearchYes (Analyze missing entities/NLP, Optimize Title Tags and Headings, Internal Linkingno
Analyze technical issues with the landing pageyesyes
Internal Linking and External Linking Insightsyesno
Link Building Outreach Recommendations from SERP Competitorsyesno

Site Auditor

Check the technical SEO performance of any website and identify issues before they impact organic rankings. With our “How-to-fix,” guides, you’ll always know what steps to take to resolve technical problems. Add in our 24/7 issue tracking and automated email alerts, and you can offer technical SEO monitoring as a part of your agency offering. We help marketing agencies transform into technical SEO experts.

Features
Number of Site AuditsHigh quotas, one-off crawls are supported, and unlimited projects available on PRO planLimited to # of Projects
Site Auditor Crawl Up to 1 million pagesyesno
Site Health Summaryyesyes
Issue Prioritization by Impact and Effortyesyes
Connect GSC Data to Site Auditoryesno
Connect GA Data to Site Auditoryesyes
Realtime Website Monitoringyesno
Site Audits are Publically Sharable for Team Collaborationyesno
Export to Google Sheetsyesno
Instant Client Site Audit Report Generation in Google Docsyesno
Site Visualizationyesno
Customizable User Agent and Crawl Speedyesno

Local SEO

Our dashboard provides a variety of local SEO tools designed to empower agencies that offer local SEO services. We’ve made local market research, citation execution, and local SEO reporting easier and faster than ever. Help your small and local business clients get to the top of the Map Pack for their target markets. 

Features
Heatmaps and Geo Gridsyes$20 to $40 per month
Build CitationsyesExtra fees
GBP Audityesno
Integrated PR Syndicationyesno
Brand Demand(Coming soon)no
Optimized NLPyesno

Keyword Rank Tracker

Unlike Semrush, our keyword rank tracker allows users to see every keyword that their website ranks for. Plus. get daily position updates so you know exactly where your positions stand right now. Our rank tracker integrates with Google Search Console so you can include every keyword in your client reporting. Set up alerts and get emails when important keywords increase or decline positions, and never get a backdated ranking position again. 

Features
Number of ProjectsMuch higher quotasLow Quotas
Number of KeywordsMuch higher quotasLow Quotas
Daily Keyword Rank Tracking Included in all Plansyesno
Publicly Sharable and Embeddable Reportsyesno
Local Geotargeting (City, State, Zipcode, Country-level Rank Tracking)yesyes
Unlimited Rank Tracking with GSCyesno

Keyword Research

Perform comprehensive keyword research and keyword gap analysis with our Keyword tools. Access search volume, keyword difficulty and cost-per-click metrics with much higher quotas to meet your agency’s unique needs. Easily create keyword lists and clusters, and use the AI integrations to quickly generate relevant article ideas for all of your important keywords.

Features
Similar and Related Keywordsyesyes
Keyword Search Volume over Timeyesyes
Keyword SERP Data - Page-level traffic and backlink metricsyesyes

Bulk URL Analyzer

Analyze multiple page URLs with DR, UR, Trust Flow, and Citation Flow metrics, metrics unavailable in the Semrush platform. Plus, see organic traffic, total backlinks, and referring domains for any domain or page URL. Get in-depth insights with stunning data visualizations to empower your SEO strategy.

Features
DR, URyesyes
Organic Traffic, # Referring Domains, # of Backlinksyesyes
Majestic Data (CF, TF, Topical Trust Flow)yesno
Moz Data (Spam Score)yesno

Outreach Tools and Digital PR Tools​

We’ve added outreach tools to Search Atlas so you can secure more PR placements and backlink opportunities. Do link building and digital PR outreach directly in the dashboard. Automate HARO outreach for maximum linking opportunities. Leverage AI to generate compelling pitches and secure high-quality links and coverage faster and more frequently.

Features
HARO Digital PR Toolyesno
Journalist Outreachyesno
Publication Outreachyesno
Create Email Drip Sequences to target webmasters based on SERPs and Google Mapsyesno

Chrome Extension

You can bring the power of the Search Atlas dashboard directly to your web browser. Get data and SEO insights from Google Search and display key SEO data while navigating through client websites. Level up your client experience and sales meetings with the help of our Search Atlas Chrome extension.

Features
Metrics overlay in search resultsyesyes
Page Toolbar with website and page metricsyesyes

Ready to take your SEO competitor analysis to the next level?

You are the Center of Our Universe

Over 5,000 agencies trust Search Atlas

stars

Lisa Parziale

Founder at AgencyRemix
Source: Search Atlas reviews
"I used to pay for lots of different software for my SEO business and customer reporting. Search Atlas made this much easier and more affordable for me."
stars

Clayton Joyner

Founder At Modern io Digital
Source: Search Atlas reviews
”Search Atlas Boosted Our Organic Lead Traffic by 110% in just 90 Days! It saves us money, time, and performance.“
stars

Josh Blakeley

Founder & CEO JBL Digital Marketing
Source: Search Atlas reviews
"Search Atlas just blows other tools out of the water. Tools like Ahrefs and Jasper have gone up in price quite a bit and just haven’t kept up. Search Atlas replaces both of them. "
stars

Shannon Donovan

Founder @Small Biz Drs. LLC
Source: Search Atlas reviews
“We were using many different tools to accomplish what we can do in Search Atlas.“
stars

Mike Anderson

Owner @Aim High Digital
Source: Search Atlas reviews
“Search Atlas transformed my agency workflow, allowed rapid creation of hundreds of articles!“
stars

Jake Tlapek

Founder @Wizard Marketing
Source: Search Atlas reviews
“This tool is going to help you make actionable, realizable changes to your SEO and get the traffic you deserve.“

Starter

$99/ month

Perfect for

Solo marketers, freelancers, and 1-person agency teams

Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.

Exclusive Search Atlas Features
Workspace
MOST POPULAR

Growth

$199/ month

Perfect for

Scaling agencies and mid-sized businesses managing multiple sites or clients

Everything in Starter, plus more projects, higher quotas, LLM visibility tracking, and Smart Ads automation.

Exclusive Search Atlas Features
Workspace
BEST VALUE

Pro

$399/ month

Perfect for

High-volume agencies and advanced SEO teams ready to scale fast

Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.

Exclusive Search Atlas Features
Workspace

Agency

$999/ month

Perfect for

Agencies managing large client portfolios with unlimited scale and white-label capabilities

Everything in Pro, plus unlimited projects, unlimited sites, unlimited keywords, white-label reporting & client dashboards, priority support, and maximum quotas.

Exclusive Search Atlas Features
Workspace
StarterPerfect for Solo marketers, freelancers, and 1-person agency teams$99/ month

Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.

Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.

Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.

Everything in Pro, plus unlimited usage, white-label reporting, client dashboards, priority support, and max quotas.

Compare Plans by Category

Detailed feature breakdown organized by category for easy comparison

Starter

$99 / mo

Growth

$199 / mo

Pro

$399 / mo

Agency

$999 / mo

Exclusive Search Atlas Features

Atlas Brain

AI-powered search intelligence assistant

Website Studio

Build and manage websites with integrated SEO tools

Google Instant Indexing

Get new pages indexed on Google faster

Bing Instant Indexing

Get new pages indexed on Bing instantly

Cloud Stacks

Create high-authority cloud stack link networks

AI SEO Projects

AI-powered SEO projects with automated on-page optimization

1
2
4
10

Target Keywords

Keywords you can target across projects

120
300
600
1,500

Workspace

User Seats

Number of team members who can access the platform

1
3
5
10

Site Metrics

Site Explorer Projects

Number of Site Explorer projects you can manage.

5
50
100
500

Google Search Console Projects

Number of Google Search Console projects you can connect and manage.

5
15
100
999

Google Search Console: Top Keywords

Number of top-performing keywords retrieved from Google Search Console.

Unlimited
Unlimited
Unlimited
Unlimited

Google Search Console: Top Pages

Number of top pages retrieved from Google Search Console.

Unlimited
Unlimited
Unlimited
Unlimited

Google Search Console: Historical Data Limit

How far back you can view historical Google Search Console data.

Unlimited
Unlimited
Unlimited
Unlimited

Site Explorer Reports

Number of site explorer reports available per month.

175
300
500
1,000

AI SEO

AI SEO Projects

AI-powered SEO projects with automated on-page optimization

1
2
4
10

AI Quota

Monthly credits for AI-powered SEO tasks (Top up available)

500 credits (Top up available)
1,000 credits (Top up available)
2,000 credits (Top up available)
10,000 credits (Top up available)

AI Content Suite

Pages

The total number of content pages you can create.

40
100
200
500

AI Article Credits

Your monthly quota for AI-generated articles.

30
60
90
300

Content Plans

Get AI-generated content strategies and topic ideas.

40
100
200
500

CA - Standard AI

Create fast, standard AI content for your projects.

100
250
99,999
99,999

On-Page Audits

Number of on-page SEO audits

40
100
200
500

Target Keywords

Keywords you can target across projects

120
300
600
1,500

Universal CMS Publishing

Publish content directly to your CMS platforms.

1-Click Publishing

Instantly publish articles to your connected CMS.

Topical Maps

Generate a full topical map to improve SEO and rankings.

Content Planner

Plan and schedule your upcoming content in one place.

Content Genius

Use our advanced AI agent for in-depth blog article creation.

Domain Knowledge Network

Analyze your website's content structure to boost authority.

Scheduler

Automate publishing times for your content.

Micro Refiners

Enhance content quality with AI-powered refinements.

Semantic Grader (SCHOLAR)

Scholarly content analysis calculations for semantic optimization

5
10
30
100

LLM Visibility

Projects

Track brand visibility across AI models

2
4
Unlimited

User Generated Queries

Total user generated queries across all LLM projects

100
100
250

Data Refetching

How often visibility data is updated

Every 3 days
Daily
Daily

Models

Supported AI models for tracking

Local SEO

GBP Automation

Number of Google Business Profile projects you can manage.

3
10
25
100

Heatmap Tracking

Number of local heatmap pins tracked per month.

2,250/mo
5,400/mo
13,500/mo
60,000/mo

Citation Submission

Track citation quality.

Social Media Integration

Centralize social accounts and automatically share GBP posts.

Social Media Scheduler

Plan, schedule, and auto-publish posts easily.

Coming Soon
Coming Soon
Coming Soon
Coming Soon

GBP Audit

Audit your GBP to identify wins, gaps, and growth opportunities.

Coming Soon
Coming Soon
Coming Soon
Coming Soon

Site Audit

Site Auditor Projects

Number of site audit projects you can run.

5
10
100
999

Site Auditor Pages per Site

Number of pages audited per site.

10,000
10,000
10,000
100,000

Pages Crawled per Month

Total pages crawled each month across all sites.

50,000
100,000
10,000,000
100,000,000

PageSpeed Insights Pages

Number of PageSpeed analysis requests available per month.

200
500
2,000
10,000

JS Rendering

Ensures accurate auditing of modern, dynamic websites by executing JavaScript just like a search engine bot. For your convenience, this is automatically enabled for all OTTO project audits across all plans.

Live Crawl Logs

Gain real-time transparency into your site audit with a live data stream. Monitor the crawler’s progress as it happens and see the immediate HTTP status of every page being processed.

Page Pruning

Optimize your crawl budget and SEO authority. Identifies low-value or “thin” content and provides actionable recommendations to remove (prune) underperforming pages or enrich them for better rankings.

Real-time Site Monitoring

Get instant email alerts for technical issues found on your domain. Automated detection and prioritized fix recommendations help protect your rankings in real time.

GSC & GA4 Data Integration

Sync Google Search Console and GA4 data directly into your audit. Prioritize SEO fixes based on real-world performance, including clicks, sessions, and user engagement.

Rank Tracking

Keyword Rank Tracker Projects

Number of rank tracking projects.

20
50
Unlimited
Unlimited

Keyword Data Refreshes

Number of keyword data refreshes for monitoring SEO performance.

2,000/mo
3,500/mo
5,000/mo
50,000/mo

Smart Ads

Google Ads Reporting

View Google Ads performance data in reports.

Google AI Campaign Generation and Publishing

Create high performing campaigns instantly with AI optimized keyword and structure strategies.

7 days free trial
10
10
Unlimited

Automated Negative Keywords

AI removes irrelevant search terms to reduce wasted spend and improve efficiency.

7 days free trial

Google Ads Management Dashboard

View all your campaigns, metrics, insights, and optimization opportunities in one place.

7 days free trial

AI PPC Landing Pages Generator

Generate conversion optimized landing pages automatically for your ads.

Coming Soon
Coming Soon
Coming Soon
Coming Soon

Authority Building

Press Release Distribution

Distribute press releases to major news outlets and media sites.

+ 100s of other channels

+ 100s of other channels

+ 100s of other channels

+ 100s of other channels

Digital PR Outreach

Number of PR outreach campaigns per month

2
10
30
999

ChatGPT Citation Outreach (QUEST)

Quality and authority score calculations for ChatGPT citations.

5
10
30
100

Access to Cloud Stacks

Full access to Cloud Stacks feature for authority building.

Access to Indexer

Full access to URL indexing feature

Access to LinkLaboratory Exchange

Access to the LinkLaboratory link exchange platform

Access to WILDFIRE

Access to WILDFIRE viral content distribution

Hyperdrive Credits

1 HDC = $1; used for PRs, Cloud Stacks, Publisher Exchange. Updated monthly.

0
15
30
100

Indexer Credits

Used to submit URLs through our two-layer indexer system

1
5
10
50

Backlink Analysis

Total Referring Domains

Number of unique referring domains tracked

3,000
25,000
25,000
100,000

Competitors per Project

Number of competitor sites you can compare per project

1
4
4
10

Backlink Projects

Number of backlink tracking projects you can manage

2
5
5
100

Backlink Researches

Maximum number of backlinks analyzed across projects

50,000
500,000
500,000
500,000

Backlink Gap Analysis Tool

Analyze backlink gaps between your site and competitors

Keyword Research

Keyword Lookups

Number of keyword searches you can perform

500
2,000
5,000
100,000

Weekly Lookups

Number of keyword searches available per week

175
500
1,000
25,000

Competitor Gap Analysis

Number of competitor keyword gaps you can analyze

2,000
200,000
500,000
500,000

Bulk Analysis URLs

Number of URLs you can analyze in bulk for keyword overlap

0
2,000
5,000
25,000

Keyword Gap Analysis Tool

Analyze keyword gaps between your site and competitors

Outreach & Digital PR

Sent Emails

Number of outreach emails you can send per month

5,000
25,000
75,000
100,000

Campaigns

Number of active outreach campaigns you can run

20
50
150
1,000

Connected Email Accounts

Number of email accounts you can connect for outreach

2
100,000
100,000
100,000

Tools & Extensions

Chrome Extension Access

Access to Search Atlas Chrome Extension

Bulk DA Checker Lookups

Number of daily domain authority checks available

200/day
400/day
800/day
1,000/day

Reporting & Analytics

Reports

Create unlimited custom reports

Unlimited
Unlimited
Unlimited
Unlimited

Data Connections

All platform integrations available

White Label

Branded Dashboard

Custom logo, colors, and domain

Client Portal

Personalized client login portal

Reports & Dashboards

White-labeled reporting

Priority Support

Dedicated support team

Client Accounts

Unlimited client accounts

Access Controls

Role-based permissions

Partner Training

Exclusive training and updates

Custom Enterprise Plans Available

Built for large organizations with complex SEO needs and big growth goals. Get personalized onboarding, dedicated support, and full-feature access tailored to your setup.

Add More AI Power to Every Campaign

Supercharge your Search Atlas plan with OTTO’s scalable AI marketing activations for multi-site growth.

97%

Pins improved

390X

Organic Traffic Growth

96%

More keywords ranking

What Is OTTO SEO™?

Screenshot by OTTO SEO grader

OTTO SEO by Search Atlas is an AI agent that runs your full search strategy in real time—technical fixes, on-page updates, content, link building, press releases, digital PR, and local SEO.

It analyzes your site and competitors using data from Google Analytics, Search Console, and Google Business Profile to guide every optimization.

You stay in control—deploy automations or approve changes individually, customize AI usage, and keep all edits even after cancellation.

How many websites need the power of OTTO?

Starter

$99 per site

Per month

Basic

$85 per site

Per month

STANDARD

$69 per site

Per month

Plus

$59 per site

Per month

Premium

$49 per site

Per month

Enterprise

Custom Pricing

Per month

Based on 3,200+ Reviews:

See why 50,000+ digital marketers are using Search Atlas to manage their SEO campaigns.

Question 1 of 3 33%

How many people are on your team?