My name is Joey Randazzo. I own SEO Growth Partners, a digital marketing agency in Portland, OR.
SEO Growth Partners is a digital marketing agency located in Portland, Oregon. SEO Growth Partners manages 80 recurring clients across SEO and Google Ads. As of September 2025, revenue reached $900,000 year-to-date with projections of $1.3 million by year-end.
SEO Growth Partners required an analytics platform that maintained the full reporting functionality of AgencyAnalytics while reducing recurring expenses. The goal was to find an alternative that preserved existing workflows, scaled efficiently, and ensured long-term value.
After reviewing multiple analytics platforms, SEO Growth Partners identified Search Atlas as the most effective solution for cost reduction and scalability.
- 54% Lower Annual Cost
- $29,500 in Five-Year Savings
- 100% Workflow Continuity
- 80+ Active Clients Managed with Unified Reporting
- 5+ Data Sources Integrated (GA4, GSC, GBP, Google Ads, Meta Ads)
The title seems click-baity, I know. So let me prove the savings immediately
AgencyAnalytics offered strong reporting features but rising costs limited scalability. The platform charged $10,900 per year, reaching $54,500 over 5 years.
Search Atlas provided the same reporting capacity for $5,000 per year, totaling $25,000 over five years. The change created an immediate 5-year savings of $29,500.
Search Atlas maintained stable pricing as client and keyword volumes increased. SEO Growth Partners currently manages 80 clients and 7,000 tracked keywords. The forecast for 2030 projects 150 clients and 20,000 tracked keywords, resulting in more than $10,000 in yearly savings as scale expands.
Search Atlas achieved these results without disrupting client dashboards or data accuracy. The migration replaced multiple tools and simplified account management across every campaign.
“The price difference made the decision clear, and Search Atlas matched everything we needed from a reporting standpoint”. [Joey Randazzo, Founder of SEO Growth Partners]
My Process When Determining Whether to Switch from AgencyAnalytics to Search Atlas
SEO Growth Partners have used AgencyAnalytics since 2019. After 6 years, pricing increases and tier restrictions limited scalability. The SEO Growth Partners team compared 6 analytics platforms with equal reporting potential. The 6 platforms analyzed are listed below.
- Search Atlas
- SEMrush
- DataBox
- Raven Tools
- SE Ranking
- SEO PowerSuite
The process produced 2 clear findings. First, several tools matched AgencyAnalytics in functionality. Second, few tools matched that functionality at an affordable rate.
The results after comparison are listed below.
| Tool | Functionality | Affordability |
| Search Atlas | ✅ Sufficient | ✅ Affordable |
| SEMrush | ✅ Sufficient | ❌ Expensive |
| DataBox | ✅ Sufficient | ❌ Expensive |
| Raven Tools | ❌ Insufficient | ❌ |
| SE Ranking | ❌ Insufficient | ❌ |
| SEO PowerSuite | ❌ Insufficient | ❌ |
AgencyAnalytics outlined a price-match policy during evaluation. The representative requested a verified, identical-features quote from another platform. Search Atlas quoted a lower annual price for the same reporting features.
SEO Growth Partners submitted the quote to AgencyAnalytics for a match. AgencyAnalytics declined the request in an email with Joey Randazzo. The refusal confirmed the decision to migrate from AgencyAnalytics to Search Atlas.
Time is money, so the migration was critical
Migration speed and reliability mattered for SEO Growth Partners. The agency requested support from the Search Atlas team to complete the process without downtime. Arman Advani, from Search Atlas, quoted a cost under $1,000 to manage the full migration.
Migration tasks included are listed below.
- Reconnecting Google Business Profiles (GBP), Google Analytics (GA4), Google Search Console (GSC), and Google Ads.
- Creating new custom reports for each client.
- Transferring all keyword rank-tracking data.
- Moving every local heat map record.
The migration preserved reporting accuracy and kept all dashboards active. Year-one savings remained positive even after migration costs.
All-in-all, the numbers just made sense EVEN before thinking of functionality
SEO Growth Partners finalized the implementation of Search Atlas across all client accounts in Q4 2025. The new reporting system standardized dashboards, tracking, and visibility data in one environment.SEO Growth Partners scheduled OTTO SEO for activation in Q1 2026 to automate routine SEO processes. The integration will focus on technical audits, issue correction, and structured data updates. These actions aim to reduce manual work and maintain consistency in on-page performance.
