In 2025, you need tools that align with your workflow, support your growth, and deliver results without adding complexity. Marketers, content teams, and small businesses face the same decision every year when choosing between Ubersuggest and Ahrefs. 🤔
Ubersuggest offers accessible features, while Ahrefs builds a toolkit for users who want deeper insights into search performance. Since these platforms evolve rapidly, last year’s comparison might not reflect what matters now.
Let’s break down the core SEO capabilities of Ubersuggest and Ahrefs for you to choose the tool that fits your needs best. ✅
What Is Ubersuggest?
Ubersuggest is an SEO tool that helps users improve their websites’ search performance through keyword research, domain analysis, and content optimization insights. It simplifies SEO tasks with a clean interface that displays traffic data, ranking opportunities, and content gaps in an easy-to-understand format.
Users analyze their own websites or competitors to find new keyword opportunities, monitor performance, and adjust strategies based on real-time search trends.
Ideal for freelancers, marketers, and small businesses, Ubersuggest offers essential tools without overwhelming users with advanced configurations or unnecessary complexity.
Ubersuggest Features
- Keyword Research: Identify keyword ideas, compare difficulty and volume, and focus on terms that align with user intent and growth potential.
- Competitor Analysis: Track competing domains, reveal top-performing pages, and review SEO tactics that drive visibility in search results.
- On-Page SEO Score: Measure technical SEO elements and content effectiveness while receiving clear suggestions to improve overall page quality.
- Backlink Analysis: Explore external domains linking to competitors, assess link value, and uncover prospects to enhance authority and search ranking.
Ubersuggest Pricing
- Individual: $12/month – 1 user, 1 domain, 150 searches/day, 5 competitors/domain, 1,000 page scans/domain, 125 tracked keywords/domain, export images, CSV, and PDF.
- Business: $20/month – 2 users, 7 domains, 300 searches/day, 10 competitors/domain, 5,000 page scans/domain, 150 tracked keywords/domain, unlimited locations/domain, export images, CSV, and PDF.
- Enterprise: $40/month – 5 users, 15 domains, 900 searches/day, 15 competitors/domain, 10,000 page scans/domain, 300 tracked keywords/domain, unlimited locations/domain, export images, CSV, and PDF.
What Is Ahrefs?
Ahrefs is a professional SEO toolset that helps users grow search traffic through detailed keyword insights, backlink data, and competitive site analysis. It gives users full visibility into their SEO performance by tracking rankings, analyzing content gaps, and uncovering opportunities to strengthen online authority.
With a focus on both on-page and off-page SEO, Ahrefs helps users improve technical structure, optimize content, and monitor link-building campaigns.
Ahrefs supports long-term strategy by organizing metrics into interactive reports, allowing marketers to refine decisions based on reliable search engine data and competitor trends.
Ahrefs Features
- Keywords Explorer: Analyze keyword difficulty, traffic potential, and SERP features to prioritize terms with high strategic value.
- Rank Tracker: Track keyword positions daily, compare rankings with competitors, and measure visibility across multiple locations and devices.
- Site Audit: Detects technical SEO issues, reviews crawl efficiency, and gets prioritized recommendations across over 170 optimization checkpoints.
- Content Explorer: Search top-performing content across the web, evaluate engagement, and identify link-worthy topics within any niche.
Ahrefs Pricing
- Lite Plan. $129 per month, Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, 5 projects, 6 months of historical data, 750 tracked keywords, and 100,000 crawl credits.
- Standard Plan. $249 per month, everything in Lite, Content Explorer, Batch Analysis, 20 projects, 2 years of historical data, 2,000 tracked keywords, and 500,000 crawl credits.
- Advanced Plan. $449 per month, everything in Standard, Web Explorer, Looker Studio integration, 50 projects, 5 years of historical data, 5,000 tracked keywords, and 1,500,000 crawl credits.
- Enterprise Plan. $1,499 per month, everything in Advance, API access, and additional customization options. Requires an annual commitment.
Ubersuggest vs. Ahrefs: What’s Best for Your Strategy?
Comparing Ubersuggest vs. Ahrefs? This quick breakdown lists their standout features side by side to help you decide what’s best for your strategy in 2025.
1. Site Audit
Ubersuggest runs full-site audits to detect SEO issues like broken links, slow pages, and missing tags using a clean, beginner-friendly interface. It groups errors by severity and assigns recommended actions, which helps users prioritize the most urgent technical problems first.
Mobile usability, crawl errors, and on-page elements are all reviewed together for a balanced look at performance and accessibility.
Ahrefs uses Site Audit to crawl websites and flag over 100 technical issues, which includes internal links, redirect chains, and JavaScript rendering errors. Users get detailed reports with Health Score, link structure maps, and historical crawl comparisons to monitor changes over time.
It filters issues by impact and shows clear explanations, which helps teams find and resolve the most disruptive technical problems quickly.
The winner for site audit is Ahrefs.
For technically complex audits and structured reporting, Ahrefs delivers a more scalable, in-depth experience. It offers broader issue coverage with over 100 SEO checks, compared to Ubersuggest with more limited audit depth.
2. Keyword Research
Ubersuggest shows keyword volume, difficulty, CPC, trend data, visual keyword maps, and suggestion lists to simplify discovery. Users search by keyword or competitor domain to uncover suggestions and filter ideas by traffic, volume, or seasonal interest.
Labs includes a keyword generator that scans your site and competitors to recommend relevant keywords based on existing rankings and gaps.
Ahrefs includes Keyword Explorer with accurate volume, keyword difficulty, and click data sourced from a large, trusted clickstream panel. Data-rich reports give marketers detailed insights into performance, opportunity, and ranking requirements across thousands of keywords.
In keyword research, both offer different strengths.
Ubersuggest simplifies keyword discovery using visual suggestions while Ahrefs delivers advanced research with SERP data, and precise metrics. Use Ubersuggest for fast, easy keyword research, or choose Ahrefs for advanced features and precision at scale.
3. Competitor Analysis
Ubersuggest lets users enter a competitor domain to view related sites and the keywords they rank for across search engines.
Click any competitor to reveal shared keywords, estimated traffic, and keyword gaps to target for higher visibility.
Keyword overlap and missing opportunities are displayed side by side to help shape a smarter SEO strategy.
Ahrefs uses Site Explorer to show backlinks, organic traffic, and ranking keywords for any competing domain in one comprehensive view.
Users analyze paid search data, content performance, and broken links to understand gaps in a competitor’s digital strategy.
Top-performing pages and keyword movements are tracked over time to reveal which topics drive the most results.
The winner for competitor analysis is Ahrefs.
Ahrefs goes deeper with backlink tracking, paid data, and SERP changes over time. For strategic insight and advanced feature depth, Ahrefs wins.
4. Backlinks Analysis
Ubersuggest offers a clear snapshot of backlinks, showing referring domains, domain authority, total links, and link trends over time in a clean dashboard.
Filters allow narrowing results by domain type, extension, or link source to surface specific link patterns or opportunities.
Export tools let users download the data to dig deeper into backlink trends or merge it with other reports for broader analysis.
Ahrefs delivers backlink insights using a massive live index of over 15 billion links with data on anchor text, referring domains, and domain strength.
The tool tracks backlink growth over time, highlights lost links, and uncovers link-building patterns from top-performing content.
Users inspect link authority using Domain Rating and URL Rating while identifying spammy or low-value sources through detailed filtering.
The winner for backlink analysis is Ahrefs.
Ahrefs wins for backlink analysis with unmatched data quality, flexible filtering, and research tools designed for serious SEO and link-building campaigns.
5. Content Ideas
Ubersuggest displays top-performing content based on keyword relevance, showing traffic estimates, backlinks, and social shares across Facebook, Reddit, and Pinterest in one view.
Users scan what headlines perform best, which formats attract links, and which topics generate the most interest across platforms.
The interface supports fast filtering by keyword or domain, which makes it easy to uncover trends and replicate successful content strategies.
Ahrefs uses Content Explorer to find popular pages by organic traffic, backlink count, and keyword matches across millions of indexed URLs.
While Content Explorer supports discovery, some features like content outlines and post templates remain limited or behind a separate premium beta tool.
The winner for content ideas is Ubersuggest.
Ubersuggest wins for content ideas with simpler and more direct layout, faster discovery, and an all-in-one view of what topics actually resonate.
6. Rank Tracking
Ubersuggest lets users track keyword rankings across desktop and mobile, with options to monitor by country, city, or region for global or local visibility.
The dashboard automatically syncs with Google Search Console to suggest relevant keywords, while allowing users to manually enter any term for ranking tracking.
Performance trends show how rankings shift over time, which helps identify what content needs attention and where optimization is working.
Ahrefs Rank Tracker monitors keyword positions across 190 countries, which includes mobile and desktop, with daily updates depending on the user’s subscription tier.
It shows average position, traffic potential, and whether a keyword triggers SERP features like featured snippets or local packs.
The winner for rank tracking is Ahrefs.
Ahrefs delivers deeper tracking with global coverage, SERP feature visibility, and competitive benchmarking. It offers richer analytics, competitive insights, and flexible segmentation across large keyword sets.
7. Pricing
Ubersuggest offers free and low-cost monthly plans with limited projects and queries, but provides enough for beginners or those focusing on a few domains or clients.
Ahrefs plans include rank tracking, backlink analysis, and keyword tools for a single user. Free tools are available on the website, but core SEO features require a paid plan.
In pricing, does not have a winner.
No clear winner in pricing because SEO users find better combinations of features and value.
Forget the Debate: This SEO Tool Beats Ubersuggest vs. Ahrefs
Ubersuggest offers simplicity for quick wins. Ahrefs delivers depth for detailed analysis. But neither combines clarity, automation, and efficiency in a single, seamless workflow.
Search Atlas bridges that gap with tools built for teams who need fast insights, scalable reports, and direct paths from data to decision.
Search Atlas Features
Search Atlas offers advanced tools for keyword research, backlink analysis, content strategy, technical SEO and local rank tracking.
Unlike tools that separate features across plans, it delivers automation, heatmaps, and citation building in one place, which makes campaign setup faster from beginning.
For teams balancing clarity, scale, and efficiency, Search Atlas covers what Ubersuggest simplifies and what Ahrefs segments.
OTTO SEO
OTTO is the AI assistant in Search Atlas that automates technical SEO, internal linking, content updates, citation building, and local optimizations using real-time data.
It connects to Google Search Console, Google Business Profiles, and SERP insights to identify what needs attention and apply changes without manual effort.
Content Tools
Search Atlas includes AI-powered writing tools that help you plan content, optimize it for search engines, and keep tone and clarity consistent throughout.
Content Genius analyzes top-ranking pages to suggest the best keywords, structure, and phrasing so your content has a better chance of ranking well.
SCHOLAR is a content evaluation tool in SA that scores your writing on clarity, accuracy, and human-like effort, which helps you strengthen overall quality and search performance.
With internal link suggestions, and content optimizer tools built in, Search Atlas supports end-to-end content creation from draft to launch.
Backlink Tools
Search Atlas includes a backlink analyzer that checks how many sites link to you, the quality of those links, and whether they support your rankings.
The tool compares your backlinks with competitors to highlight gaps, spot patterns in their strategy, and uncover opportunities to build stronger, more relevant links.
With WILDFIRE, an AI-powered link-building system, you automate high-quality backlink acquisition using a relevance-focused 2-for-1 exchange model across trusted domains.
Keyword Research
Search Atlas combines extensive keyword data with intuitive tools to help you identify high-value opportunities. The Keyword Research Tool analyzes volume, competition, trends, and intent to help pinpoint high-opportunity terms.
Keyword Magic Tool delivers grouped keyword suggestions based on actual search behavior to refine content targeting. Keyword Gap compares your rankings with competitors to uncover missed opportunities and strengthen your search visibility.
Rank Tracking Tools
Search Atlas tracks daily keyword rankings using live Google Search Console data, offering a current and consistent view of performance shifts. Users segment tracking by location, compare against competitors, and export custom reports to support local SEO strategies.
Technical SEO Tools
Search Atlas scans for technical issues like crawl errors, broken links, redirect loops, and slow pages. OTTO SEO applies fixes instantly without manual steps or tool switching. Built for any team size, the system simplifies audits with clear diagnostics and real-time updates to keep sites performing smoothly.
Search Atlas Pricing
Search Atlas balances Ubersuggest simplicity and Ahrefs depth, offering advanced SEO tools with flexible pricing suited for teams that need to scale.
Its 7-day trial lets you test the full platform without commitment. ✅
| Starter plan | Growth plan | Pro plan | |
|---|---|---|---|
| Price: | $99 monthly | $199 monthly | $399 monthly |
| Free OTTO Activation | 1 | 2 | 4 |
| User Seats | 2 | 3 | 5 |
| GSC Sites | 5 | 15 | Unlimited |
| GBP Accounts | 3 | 10 | 25 |
| Regular AI Quota | 100 | 250 | Unlimited |
| Keywords per Site | Top 10K | Top 100K | Top 1M |
| On-Page In-Depth Audits | 40 | 100 | 200 |
| Keyword Rank Tracking Projects | 20 | 50 | 1000 |
| Site Auditor Projects | 5 | 10 | 100 |
| Total Pages Crawled per Month | 50K | 100K | 10M |
| Backlink Analyzer Projects | 2 | 5 | 5 |
| Backlink Research Credit | 50K | 200K | 500K |
Automate, Optimize, and Dominate Your SEO Strategy With Search Atlas
Ubersuggest gives you the basics. Ahrefs delivers depth. But when your team manages a growing SEO operation, you need more than either one offer. 🤩
Search Atlas fills that gap with a platform built for clarity, speed, and control. It brings functions like keyword research, audits, content strategy, backlink tracking into one connected system. At the heart of it, OTTO handles the heavy lifting. This AI-powered automation engine keeps tasks on track, creates reports, flags issues, and speeds up routine work.
Simplicity holds you back and complexity costs too much? Step into a platform that does both better. Try Search Atlas for free and take control of your SEO from start to scale. 📈
