Frase.io is an AI-powered content optimization and creation tool that helps marketers, SEO professionals, and content teams streamline research, writing, and SEO-focused content improvement. The Frase tool analyzes top-ranking pages to generate data-driven content briefs, identify topic gaps, and provide AI-assisted writing support.
The main features of Frase.io include Content editor, SEO analytics, and Content Optimization, all aimed at enhancing SEO performance. Frase pricing ranges from $45/month to $115/month, the higher tiers offer more users and projects. A key advantage highlighted in many Frase reviews is its ability to speed up content research, while the cons involve some limitations in AI-generated introductions and conclusions.
What is Frase io?
Frase.io is an AI-powered content optimization platform that streamlines the process of researching, outlining, and refining SEO content. Frase.io uses SERP data and natural language processing (NLP) to analyze top-ranking pages, extract key topics, and generate keyword suggestions aligned with user intent.
Frase AI delivers tools for brief generation, gap analysis, and semantic optimization. The Frase platform structures content using competitive outlines, commonly used headings, and related search terms found across ranking pages.
SEO teams built Frase tools to simplify workflows for large-scale editorial production. The focus on NLP, SERP-driven topic modeling, and AI-guided workflows makes Frase.io effective for content SEO strategies.
What is the History of Frase io?
Frase.io began in 2015 as a content research tool founded by Tomas Ratia and Robbie Britt in the United States (US). Frase launched the platform to help marketers create SEO content faster using AI to automate SERP analysis and topic modeling.
In 2018, Frase company expanded its feature set with AI-generated briefs, topic scoring, and integrations with WordPress and Google Search Console (GSC). In October 2022, Copysmith acquired Frase and Rytr as part of a joint initiative called Copyrytr.
Frase company continues to operate under its original brand and roadmap. The Frase.io evolution reflects the broader shift toward AI-driven content workflows in modern SEO.
Who is Frase SEO Tool For?
Frase is for content marketers, SEO specialists, and marketing teams who need to scale content production while improving relevance and visibility. The Frase platform supports tasks such as generating content briefs, analyzing competitor pages, identifying key topics, and optimizing for search intent using NLP signals.
Frase works best for users focused on scaling written content with AI support. Agencies, freelancers, and in-house teams rely on its AI writing and topic modeling features to accelerate research and improve performance. However, limitations in keyword research depth, occasional AI repetition, and the need for human refinement affect workflows.
What are the Frase io Features?
There are 9 main Frase features designed to support content research, optimization, and AI-assisted writing. The 9 main features of Frase.io are listed below.
1. Content Editor
Frase Content Editor is an AI-powered writing environment that supports SEO-driven content creation with real-time SERP analysis, optimization suggestions, and brand-specific controls. The Frase Content Editor includes keyword suggestions, topic scoring, AI writing prompts, competitor outline comparisons, and support for structured content workflows.
The Frase Content Editor helps users build detailed content briefs, edit pages for improved SEO, and align output with brand voice and style guidelines. Frase Content Editor provides tools for customizing tone, applying a content style guide, and organizing work using folders and topical clusters.
To use Frase Content Editor, open a blank document or import content from a URL. Activate AI writing with “Start Writing with AI” to prompt content generation, or build a structured brief based on SERP results. The Frase Content Editor tool will score your content, suggest improvements, and keep keyword usage aligned with live SERP insights.
2. Content Briefs
Frase Content Briefs is a feature designed to streamline SEO content planning through automated SERP analysis. The Frase Content Briefs tool supports fast collaboration by organizing guidelines, title options, keyword clusters, and backlink suggestions in a single brief.
Frase Content Briefs builds comprehensive SEO outlines from live SERP data inside the writing workspace. Frase Content Briefs helps eliminate manual research by letting users generate titles, outlines, and FAQs directly from a document.
The Frase Content Briefs tool supports brand consistency with style guide enforcement and comment-based feedback. While Frase Content Briefs excels in research and formatting, it does not include keyword difficulty scores or backlink gap analysis.
To use Frase Content Briefs, open a document and click “Generate Content Brief” in the editor or SERP tab. The Frase Content Briefs interface lets you select sections such as guidelines, titles, questions, statistics, and topics. Click “Insert Brief to Editor” to generate a complete brief.
3. Content Optimization
Frase Content Optimization is a tool designed to improve on-page SEO by comparing your content to top-performing search results. Frase Content Optimization analyzes keyword usage, topic coverage, content length, and formatting to help improve rankings. The Frase Content Optimization feature uses SERP data to identify gaps and provide clear, actionable edits.
The main function of Frase Content Optimization is analyzing content against top results for a target keyword. Frase Content Optimization helps users rewrite content with suggested terms, edit headings to match user intent, and improve formatting for better visibility. Frase Content Optimization includes a topic score to guide updates and track optimization progress.
To use Frase Content Optimization, open a document in the SEO Workflow. Turn on “Import Content from URL” if the page is live or paste content manually. Frase Content Optimization will extract your content, process a SERP query, and generate optimization tasks. Use the Optimize tab to view keyword suggestions, apply AI rewrites, and adjust headings to raise your topic score.
4. SEO Analytics
Frase SEO Analytics is a tool built to analyze SEO performance and identify optimization opportunities using GSC data. Frase SEO Analytics allows users to connect their GSC account, monitor ranking changes, and evaluate metrics like impressions, clicks, and average position over time.
Frase SEO Analytics detects underperforming pages and surfacing quick-win keywords between positions 10 and 50. Frase SEO Analytics supports seamless workflows by letting users pull content directly into the editor for optimization using AI suggestions and competitive SERP data.
Frase SEO Analytics is often used for SEO performance tracking, SEO reporting, and content refresh strategies where accuracy and speed matter. The Frase SEO Analytics tool provides both page-level and query-level insights to guide decisions about what to update or create next.
To use Frase SEO Analytics, connect your GSC account from the “SEO Analytics” tab, review the performance chart, apply filters like “Opportunity” or “Decay,” then select a page to optimize directly inside Frase.
5. Brand Voice
Frase Brand Voice is a tool built to replicate and enforce brand tone across all written content using AI-driven customization. Frase Brand Voice allows users to upload existing copy or manually configure tone settings like formality, emotion, politeness, and assertiveness. Frase Brand Voice establishes repeatable tone profiles for different brands, products, or clients.
The Frase Brand Voice feature helps brands maintain consistency in messaging by generating on-brand outputs across different writers and channels. It supports large teams by enabling custom voice creation, application inside the editor, and previews before finalizing tone settings.
The Frase Brand Voice integrates with templates, folders, and team assignments to align workflows with established voice profiles. The Frase tool ensures AI-generated outputs match your brand identity at scale.
To use Frase Brand Voice, go to the Knowledge Hub and click “New Voice”. Choose between analyzing existing copy or manually setting tone attributes. After saving the profile, apply it in any document using the in-line writer to keep voice and messaging aligned with brand guidelines.
6. Content Opportunities
Frase Content Opportunities is a feature designed to surface SEO improvement areas using direct GSC data. Frase Content Opportunities analyzes decaying pages, underperforming queries, and content gaps based on real-time traffic and keyword signals.
The feature provides AI-generated suggestions to refresh existing pages, expand semantic coverage, and identify quick-win optimizations. Frase Content Opportunities helps users avoid manual tracking by delivering prioritized insights across pages and keywords. The Frase tool flags issues such as declining impressions and missing keyword variants based on historical trends.
To use Frase Content Opportunities, connect your GSC account from the dashboard. Choose your domain, select a custom date range, and view automated insights sorted by performance severity. To receive weekly digests summarizing your top content opportunities, set up content notifications in Settings.
7. Rank-Ready AI Documents
Frase Rank-Ready AI Documents generates full-length, SEO-optimized content using SERP analysis and AI-driven writing. Rank-Ready AI Documents lets users choose a keyword, customize headings, and select tone to build structured drafts fast. Frase combines research, topic selection, and writing in one guided workflow.
The Rank-Ready AI Documents feature speeds up production by automating research, content planning, and writing in one streamlined workflow. It helps teams produce blog posts, landing pages, and pillar content without switching tools or repeating manual tasks.
Frase Rank-Ready AI Documents supports long-form blog creation, topic clusters, and SEO-driven content across teams. Frase Rank-Ready AI Documents maintains structure, delivers topic relevance, and keeps tone aligned.
To use Rank-Ready AI Documents, click “New Document” and select “Rank-Ready.” First, enter a keyword, remove unwanted SERP sources, and choose or generate a title. Second, add semantic topics, set tone, and customize headings. Third, submit the draft and review the completed document once Frase sends the notification.
8. AI Knowledge Base
Frase AI Knowledge Base is a workspace for uploading internal documents, defining brand terms, and aligning the AI with company voice. The Frase AI Knowledge Base tool helps content teams write with accuracy by teaching the AI about brand facts, product details, and style rules before writing begins.
Frase AI Knowledge Base combines Reference Docs, Brand Voice, Style Guide, and Terms features. Each feature trains Frase AI to follow company-specific language and product information. The Frase AI Knowledge Base keeps writers, freelancers, and stakeholders aligned by enforcing rules before drafts are created.
To use Frase AI Knowledge Base, open the workspace and select a feature tab. Upload Reference Docs for product knowledge, define Terms for word-level usage, apply Brand Voice for tone instructions, and set Style Guide rules for formatting.
Frase AI Knowledge Base uses this structured input to generate content that matches internal expectations across briefs, articles, and pages.
9. Frase Answers
Frase Answers is an AI chatbot for websites that responds to visitor questions using on-site content. The Frase Answers tool combines conversational search with AI-driven content retrieval to reduce bounce rate, improve user experience, and uncover content gaps.
Frase Answers acts as a hybrid between site search and live chat. It scans your published pages, surfaces direct answers, and helps users navigate your site using natural language. The Frase Answers interface delivers instant support without manual chat agents or decision trees.
The Frase Answers feature helps marketing and support teams reduce repetitive tickets, improve satisfaction, and capture insights without increasing headcount. Frase Answers guides users, shortens time to answer, and builds a self-optimizing support system that scales with your content.
To use Frase Answers, install the widget on your site. The tool will crawl published content, extract key information, and begin answering questions using natural language. Frase Answers gets smarter over time as it maps visitor queries to your internal knowledge base.
How does Frase io Tool Work?
The Frase.io tool works by analyzing top-ranking pages to help users research, write, and optimize content for search performance. Frase scans the top 20 search results for a given keyword, extracts topic data, and organizes findings into outlines, topic scores, and content gaps.
Frase uses a topic scoring algorithm to evaluate relevance and depth for a given query. The Frase tool offers AI-assisted writing, question research, content briefs, and optimization workflows based on real-time SERP analysis. Users enter a keyword to access competitive analysis, suggested headings, recommended word counts, and internal linking ideas.
Frase integrates with GSC to track performance and supports teams with tools to streamline workflows, apply guidelines, and scale content production using AI-driven recommendations.
How Accurate is Frase Tool?
Frase.io is generally considered accurate for content optimization, particularly in identifying top-ranking topics, headings, and keyword gaps.
Frase.io accuracy depends on the relevance and freshness of SERP data it collects. While the tool performs well in analyzing high-performing pages, its AI-generated outlines and suggestions sometimes require manual adjustment to meet brand voice or editorial standards.
Frase offers valuable insights for structuring and improving content. However, teams aiming for polished, publication-ready drafts often rely on manual oversight to ensure clarity and consistency.
What Pricing Plans Does Frase Tool Offer?
Frase pricing plans target content creators, agencies, and enterprise marketing teams. Frase pricing plans vary based on user seats, monthly document limits, and content workflow capabilities.
The Frase price of Starter Plan starts at $45/month and includes 1 user seat, 15 content projects, and unlimited AI words. The Frase Starter Plan supports small businesses and freelancers with 1 brand voice, 3 reference docs, SEO analytics for 1 domain.
The Frase price of Professional Plan starts at $115/month and includes 3 users, 75 content projects, and unlimited AI words. It suits agencies managing multiple brands with features like 5 brand voices, 15 reference docs, custom term sets, and content opportunities for up to 200 pages.
The Frase price of Enterprise Plan is custom and offers unlimited users, volume pricing, real-time content alerts, and dedicated onboarding. Enterprise teams allow users to power complex workflows, track unlimited domains, and meet security compliance needs.
Add-ons such as the Pro Add-On at $34.99/month to enable access to advanced tools like the AI Article Wizard. Instant Rank-Ready AI Docs are available as a pay-as-you-go option starting at $2 per document. Frase.io offers a limited free trial with no credit card required.
What is the Frase io Tool Rating?
Frase.io holds strong ratings across major review platforms, though feedback varies by feature and user experience. The Frase reviews across major software review sites are listed below.
- Trustpilot. 1.4/5 (49 reviews)
- G2. 4.8/5 (297 reviews)
- Capterra. 4.8/5 (334 reviews)
- TrustRadius. 8.7/10 (15 reviews)
Frase reviews suggest that the platform performs well for users focused on streamlining content creation and improving on-page relevance. Frase users praise brief builder and SERP analysis tools, though some report issues with import functions and AI-generated output needing edits.
What are the Pros of Frase io?
Frase.io offers multiple benefits for writers, marketers, and SEO teams aiming to streamline content workflows. The pros of Frase.io are listed below.
- Streamlined Content Research. Frase.io extracts topics, headings, and questions from top-ranking pages to eliminate manual SERP analysis and speed up planning.
- AI Writing Support. Frase AI produces content sections and full drafts based on prompts, which accelerates content production and supports idea generation.
- Actionable SEO Suggestions. Frase.io provides built-in tools to recommend improvements for keyword placement, headers, and metadata to align content with search engine expectations.
- Simple User Interface. Frase dashboard connects research, writing, and optimization in one workspace, which reduces friction during execution.
- Time-Saving Workflow. Frase platform removes the need to switch between multiple tools during research and writing, which increases efficiency.
Frase.io works well for content marketers who want fast research, SEO alignment, and AI-assisted drafts in a centralized platform. Some users mention occasional import errors or formatting bugs, but the core writing features remain effective.
What are the Cons of Frase io?
Frase.io offers powerful tools for SEO content workflows, but several limitations impact its usability for some users. The cons of Frase.io are listed below.
- Limited Keyword Tools. Frase.io lacks a robust keyword research engine, which requires users to rely on external tools for full SEO planning.
- AI Writer Limitations. Frase struggles to generate effective opening or closing paragraphs, often producing generic or awkward results.
- Grammatical Inconsistencies. Frase outputs include grammar issues or structural problems that demand a human pass before publishing.
- Limited SERP Customization. Frase.io restricts control over which search results get included in content briefs, limiting precision for niche queries.
- Advanced Features Locked Behind Add-On. Frase requires the Pro Add-On to access full AI capabilities and in-depth SERP data.
Frase.io remains valuable for content planning and optimization, but its gaps in keyword tools, AI precision, and export flexibility affect adoption for broader SEO use cases.
What do Reddit Users think about Frase io?
Reddit users express mixed opinions about Frase.io. Some Reddit users appreciate Frase.io for content research and optimization workflows, especially when preparing briefs or improving existing articles. Others criticize Frase.io for its AI writing output, poor customer support, and pricing.
Reddit users say Frase.io works well for research and content briefs. They often describe it as a tool best used for optimizing existing content or guiding writers with structured outlines. Reddit users raise concerns about Frase customer support experience and cost. One user described the support as unhelpful and said the platform felt overpriced compared to similar alternatives.
Most Reddit users treat Frase.io as a support tool rather than a standalone content writer. They find it useful when paired with a manual editing process.
How does Frase io treat its Long-term Subscribers?
Frase.io formally does not offer loyalty discounts or special renewal pricing for long-term subscribers. Frase.io maintains stable pricing across billing cycles, with occasional promotions for new accounts. Long-term users report consistent access to core features for content creation, optimization, and collaboration, though advanced updates require plan upgrades.
How Responsive is Frase’s Customer Support?
Frase customer support receives mixed feedback. Frase offers multiple support channels, which includes email, live chat, and limited phone availability. Frase support operates during business hours, with priority coverage based on subscription tier.
Some users report fast resolutions and helpful responses, especially when including screenshots or screen recordings. Others mention delays during peak times, issues with Frase refund policy and feature transparency.
Frase maintains an extensive help center with tutorials and product documentation. Frase customer support remains accessible and useful for most users, though experience quality depends on issue complexity and plan level.
How Reliable and Legit is Frase io as an SEO Tool?
Frase.io is generally seen as a reliable and legitimate SEO tool for content research, writing, and optimization. Frase supports AI-driven workflows and is used by over 30,000 content, SEO, and marketing teams.
Frase.io has not been accused of scam behavior in Reddit threads or scam-reporting platforms. Most critical feedback centers on feature limitations and unclear plan details, not fraudulent activity.
While Unlimited AI Documents appear unrestricted, some users have found hidden limits tied to advanced AI instructions. These limitations were not clearly listed on the site or dashboard and were only disclosed after contacting support. This lack of upfront clarity has frustrated some users.
What is the Best Alternative to Frase io Tool?
The best alternative to the Frase.io tool is the Search Atlas SEO Software Platform. While Frase.io focuses narrowly on AI-assisted writing and brief generation, Search Atlas connects content creation to the broader SEO workflow, which includes technical audits, local SEO and backlink tools, and real-time rank tracking.
Search Atlas streamlines keyword research through Keyword Research, Keyword Magic, and Keyword Gap. These tools surface volume, difficulty, and trend data while revealing keyword clusters and competitor gaps. Topical Maps Generator and Content Planner guide content structure and scheduling by clustering semantically related topics.
For content creation, Search Atlas includes Content Genius, an AI editor that analyzes SERPs, suggests keywords and entities, adjusts tone, and offers SEO feedback as you write. Content Genius generates outlines and SEO-rich drafts based on top-ranking competitors, using real-time data to guide each step.
Scholar, the content scoring engine, boosts the content strategies by allowing users to evaluate structure, readability, and keyword alignment to ensure the content meets performance standards.
Search Atlas automates on-page improvements using OTTO SEO, a built-in AI assistant that recommends content and technical actions based on your site data. OTTO SEO supports content fixes, internal linking, and clarity scoring without manual setup.
Search Atlas starts at $99/month and includes features for writers, strategists, and agencies. Plans support collaboration, white-label options, and advanced reporting tools across all workflows. Search Atlas allows users to test all features for 7 days for free.
Your SEO strategy deserves more than outlines. Migrate from Frase to Search Atlas and manage your entire SEO content strategy in one platform.
Are there any other Frase Alternatives?
Yes, several tools offer similar features to Frase, each with unique strengths across the content workflow. Common Frase alternatives include Surfer SEO for real-time content scoring, Jasper for AI copywriting, MarketMuse for content intelligence, and Clearscope for keyword-driven content optimization.
Each alternative focuses on a different slice of the SEO content process. However, most lack unified workflows that connect keyword planning, writing, optimization, and publishing. The Search Atlas SEO Software Platform remains the most complete Frase alternative, offering end-to-end tools powered by AI and supported by full-site SEO automation.
Do SEO professionals rank Frase io among the Best SEO Tools?
Yes, SEO professionals rank Frase.io as one of the best SEO tools for content research and optimization. Frase.io is often praised for its Content outlining, and AI-assisted writing features that align content with search intent.
Frase is a strong choice for streamlining the content production process. However, some professionals prefer platforms that offer a more complete SEO toolkit, which includes technical auditing, backlink tracking, local SEO, which Frase.io does not provide.
